Year: 2017

26 Aug 2017
Social Media Management | Marketing Agency Denver CO | Advertising Agencies

Content Creation

“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Ahh yes. The all-important content creation. In the marketing world, content creation is everything in social media and website marketing. You have to have great content. We’ve heard it dozens of times. But what is so important about content, and why must […]

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14 Aug 2017
Social Media Management | Marketing Agency Denver CO | Advertising Agencies

Music in Advertising

“Music is a language that doesn’t speak in particular words. It speaks in emotions, and if it’s in the bones, it’s in the bones.” ― Keith Richards Much like Storytelling (which we talk about here), music has been an important part of the human experience since the beginning of time. It has grown and changed […]

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31 Jul 2017
Strategic Planning, Marketing Plans | Marketing Agency Denver CO | Advertising

The Importance of a Business Plan

We at Encite are proud of our 8-step marketing process. Developed by our President, Adam O’Leary, it has consistently led to successful marketing campaigns in short and financially efficient time-frames. But what does it entail? Now, we don’t want to spoil all of our surprises, but one of the most important parts happens right at […]

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28 Jul 2017
Media Planning & Buying | Ad Buys | Marketing Agency Denver | Advertising Agency

The Basics of SEO

SEO stands for “Search Engine Optimization” and is the process of increasing site visits from natural search results by improving site relevance and usability and by increasing site community reputation. Wow that was a mouthful. Basically, SEO gets you more visits by making you appear higher on search result pages. This is done through improvement […]

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17 Jul 2017
Media Planning & Buying | Ad Buys | Marketing Agency Denver | Advertising Agency

Marketing on the Web

It’s no hyperbole that web presence has become the most vital marketing strategy for small businesses. Yet, it remains one of the most daunting projects for the untrained. There is so much to know from the myriad of coding languages to the aesthetic decisions behind website design. We are going to attempt to clear up […]

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03 Jul 2017
Advertising | Direct Mail, Packaging | Marketing Agency Denver CO | Advertising

Marketing Channels Don’t Die, They Evolve

Marketing is a fickle profession to say the least. Everything we do, every advertisement, every press release, every product is laid bare to the ever-changing mood of public opinion. Our job as marketers is to leverage what we know about societal behaviors to help clients sell and grow their business. Many aspects of our profession […]

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26 Jun 2017
Public Relations | PR Firm | Marketing Agency Denver CO | Advertising Agencies

What’s the Buzz with Buzz Marketing?

Buzz Marketing is one of the most challenging marketing methods available, but can also be one of the most effective. Buzz Marketing is a viral marketing tactic that works to maximize word of mouth communication of your crafted brand image or message. Basically, your tactics get people to talk about your business, your product or […]

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19 Jun 2017
Strategic Planning, Marketing Plans | Marketing Agency Denver CO | Advertising

The Basics of Television Marketing

In May of 1938, the world was forever changed. The newly invented television was finally made available to the American public, and began a long tradition of appearing in almost every home. Though we didn’t yet know it, this advent also changed the way we do marketing. For the first time, we were allowed into […]

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16 Jun 2017
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

Storytelling Debrief

Over the past few blogs we have focused on storytelling as a form of marketing. We’ve gone over quite a bit of information that we hope will be helpful in your future endeavors. We’d like to put a nice bow on this series and do a quick debrief on some of the more important points. […]

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