“You can’t sell anything if you can’t tell anything.” – Beth Comstock Storytelling is a long and respected tradition. Stories have been humanity’s primary means of communication and education since we first learned to speak to one another. It is both art and science, and brings people together more than idle chit chat. From the […]
We have been talking recently about changing a brand’s image and overall design. We’ve stressed how important perception is to success, and how a good design can make or break a business. But once we have everything updated and implemented correctly, how can we determine how well the change was received? One simple way is […]
In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]
What exactly is SEO? Search Engine Optimization is the process of improving a webpage and improving it to increase visibility on search engines. SEO is separate from advertising as it focuses on a search engine’s organic results. It involves no payment for keywords and no negotiating with different search engine providers. It is not a […]
Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Event marketing is an excellent way to reach many customers quickly. At a base level, event marketing is a subset of the much larger sponsorship marketing category. It is the opportunity to support events in some way in exchange for being able to market your brand at the event. The current leaders in global sponsorships […]
Want to read more great marketing content? Sign up for our newsletter which has exclusive articles! Kevin J. Ryan wrote an article on a new logo designer called Mark Maker, which uses highly complex algorithms to design a logo for your organization for free. He cited a few examples of terrible logo designs and looked […]
The Arapahoe Community College Faculty Senate named Encite Creative Director Jeff Petersen the Arts, Humanities, Business, and Technology Adjunct of the Year for the second time in his 13-year career. Petersen uses his years of experience designing ads, creating marketing plans, and producing excellent work to bring his students closer to the professional world, and […]
Content marketing got more complex in 2016, requiring advertising agencies to adapt quickly. Those who hopped on rising trends in 2016 were successful, and those who didn’t were left behind. 2016 was the beginning of many digital and content marketing trends that will have a big impact in 2017 as well. As we progress into […]