Attending after hours networking events, alumni affairs and interesting seminars are just one strategy owners and employees of a marketing and advertising agency such as mine might implement to foster new business, expand our network or drink beer. Fortunately for me, the owner of American Databank (a former employer of mine) invited me to a […]
So are Facebook and Twitter a forum for people to post pictures of them doing foolish things or showing what they had for dinner? Is it a sales platform for Coke and Comcast to engage consumers? Can B2B companies use them as part of their marketing mix? The answer is yes to all these questions, […]
Starting a small business is an enormous task. From registration to hiring to inventory, owners are tasked with a lot of work. Then an owner has to start to think of how to promote their business. How do I get people in the door or to my site? The Internet is full of websites that […]
Continuing to educate myself is very important to me. After college, many graduates think, “Awesome! I don’t have to study anymore.” Couldn’t be further from the truth if you want to be successful. So, I receive many articles in my inbox and read many more through the Internet and industry websites. This morning an article […]
Yesterday, I received an unsolicited phone call from an individual currently looking for a job, but he wasn’t asking me for one. I had never heard of this individual nor did I even have a vague connection with him on Social Media. He had an upcoming interview with a past employer of mine and had […]
Ready. Fire. Aim. Nahhhh, that’s too cliché. Throw it at the wall and see what sticks? Ummmm, a little too graphic. How about this: Let’s play it by ear. Ever used any of these phrases when implementing a project or initiative? If so, it probably costs you more than it should have. The phrase strategic […]
An impressive panel lineup was the focus of Colorado State University’s Alumni Association presentation entitled Employee Attraction and Retention in an Upswing Economy, a long title for a great event. The panel included local business leaders from small business, large corporations and sole proprietorships. Companies such as CH2Mhill, Humana and CoBank were well represented. For […]
Last week, Batman star Christian Bale traveled here to Colorado to visit the victims of the Aurora Theater Shooting. I have read some articles that question whether the visit was purely a publicity stunt to receive favorable press, but the majority of the commentary insists this was a genuine gesture on Bale’s part with no […]
Logos. Websites. Marketing Material. Are these the only marketing and advertising channels you think of that represent your company, its products and brand? Do you think once the branding team establishes these visual identities you are finished? So much more goes into your brand besides just these three deliverables. Messaging, trade shows, public relations, direct […]
I just happened across this infographic talking about the wildly popular MAD MEN television show. Although this is very interesting, I would have to disagree with Carrington College’s salary for Don Draper. They have him making $80,000 per year in 2010 dollars which is exceptionally low, especially for top talent producing the best campaigns. What […]