Category: General

14 Feb 2010
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A Quick Way to Ruin Your Reputation

As we continue to be mired in a deep recession, it is as important as ever to concentrate on your brand image. Whether you are concerned with your personal brand or your company’s brand, it is so important ensure you are open, genuine and transparent to your public. That said, I have seen companies sacrifice […]

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05 Feb 2010
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I Got Laid Off! A Few Thoughts….

Three days ago, I was informed that my position is being terminated and my services are no longer needed at my employer. That said, I was really surprised at these turn of events since the recession really hadn’t affected my company. We weren’t closing down offices and having massive layoffs like many firms across the […]

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28 Jan 2010
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What Everyone Should Know About Internal Marketing

Every organization has procedures and processes that they have implemented to creative uniformity, improve efficiencies and ensure everyone follows the rules. Now, some of these measures are straight-forward and no-brainers such as employees arriving on time or a sexual harassment policy. But there are other initiatives that firms implement that they need the entire organization […]

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21 Jan 2010
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The Scenario

Scenario: I am speaking with a sales professional (and I would use this term loosely)who I inform that we will not be renewing our ad space with this year. I relay to her that I am also a marketing professional and see the value of her offering and the customer segment that it targets. She […]

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13 Jan 2010
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The Secret to Making Time for Everything

We all do it. We have all heard it. “I don’t have time to get that done. I am SOO busy, I never got around to blah, blah, blah..” The real reason for most of this is: we re-prioritize what we want to do and what YOU want me to do doesn’t fit into my […]

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03 Dec 2009
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Tiger In His Cage?

So another celebrity falls from grace….I will tell you this. I NEVER thought it would be Tiger. So, my ongoing question still applies.   How does this affect his sponsors? Tag Heuer, Gillette, Nike, Accenture all have multi-million dollar sponsorship agreements with him. Do they drop him? What about Cadillac? I am sure they are […]

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02 Dec 2009
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Have Knowledge You Can Be Proud Of

The internet is full of information. It is also full of porn, useless drivel and scam artists. However, if you use the internet like it should be used, it can be tremendously advantageous to you. Very successful people use the internet as their focus group, marketing tool, personal library and online university. Of course you […]

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20 Nov 2009
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Does Gillette drop Thierry Henry’s contract over his play?

Paying a celebrity or sports figure to represent your company in promotional campaigns is an enormous gamble. You must take into account the integrity, lifestyle and personality of that spokesperson. If they are involved in negative behavior, they can have a detrimental effect on your sales, company and brand. Normally, when a spokesperson has a […]

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10 Nov 2009
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Change or Die

It is a Herculean task to create, implement, manage and evaluate an entire marketing program. I know. I have implemented several. From strategy to tactics to vendor management, it is tough. The Colorado Avalanche Hockey Club has implemented a new one this year. At least, they have improved on it from last year anyway. I […]

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28 Oct 2009
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Promote like the Oscar Meyer Wienermobile!

As I cycle my bike to work one early fall morning, I am trying to not daydream on the bike path that I have ridden countless times. Although the path itself is very scenic and runs along the infamous Cherry Creek here in Denver, CO, I can’t help but inattentively petal continuously towards my office. […]

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