We give a lot of advice on this blog, from social media to SEO and everything in between. But something we don’t talk about enough is what not to do. Because here at encite we’re determined to provide you with the most valuable content and help you to take your business to the next level, […]
Category: General
Barnes & Noble Brand Makeover: The Ad Agency Take
The Ad Agency Take: Barnes & Noble has long been known as one of the corporate giants threatening mom and pop book shops, but with the rise of Amazon, Barnes & Noble has had to rethink their brand strategy to try to compete with the new market leader and has become the underdog of the […]
Applying Business Goal-Setting Strategies To New Year’s Resolutions
As marketers, we are no stranger to setting and executing goals for our clients and companies, but why is it so hard to do the same thing in our personal lives, like when it comes to New Year’s Resolutions? What if we applied those same strategies we use for business to our New Year’s Resolutions? […]
AI Art & Marketing
If you haven’t already heard, AI Art is taking the art world by storm, leading many to consider the consequences that such a program could incur on artists. As marketers, we also have a stake in the development and usage of these AI technologies, especially those of us that work in the graphic design and […]
How Any Business Can Improve Their Social Media Strategy
Social media has proven itself time and time again as one of the most powerful facilitators of the way that we communicate. Whether that’s with friends and family, our larger community, or – in a business sense – to potential customers, it’s more likely than not that at a certain point you’ll engage with whoever […]
National Author’s Day
For the longest time, books have been a fundamental part of our lives. From records of history, to teachings of ideas and skills, all the way to escaping our world in favor of exploring new worlds; books are crafted with enough creativity and knowledge to deem them essential, but it is the authors behind our […]
Best Practices for Trade Shows
Best Practices for Trade Shows Trade show participation might have dwindled for the past two years, but it’s on the rise once again. Making a good pitch at a trade show can help you to attract and inform members of your target audience both in person and in real time. We’ve created a list of […]
The Logo Design Process: An Inside Look
For every great logo, there a thousand bad ones – and it’s generally pretty easy to tell when something was rushed compared to something that was based in strategic thinking. If you’re just starting out and worried that you don’t have the ability to invest in a quality logo, try to remember that this is […]
encite welcomes Elaina Rollins as our new Marketing Intern
The encite team has continuously evolved and expanded over the past few years. Our latest addition is Elaina Rollins, our new marketing intern. Elaina will support us from the inside in terms of administrative tasks, day-to-day operations of our social media marketing efforts, and email management. “Elaina has been a big help from day one,” […]
SEO for SaaS
The explosive popularity of cloud-based solutions to sales and business operations over the past few years is undeniable. According to PRNewswire, the global SaaS market size is expected to increase by $99.99 billion by 2025. Safe to say, it’s a good time to be in this business. SalesForce takes up a huge portion of the […]