04 Nov 2011

Addressing Client Concerns

Do you address the concerns your clients present to you? OR, do you attempt answer the question just to get out of the conversation?

Clients ask hard questions that may make you have to admit your shortcomings. Sound advice: do not avoid the hard questions. Be upfront and honest with your clients and they will reward you for it.

If a client has a perception that there is an issue, there is an issue. I had a past posting that addresses perception is reality.

If you avoid the hard questions, you will damage your reputation, credibility and brand. Even if clients do not like the answer, they will at least respect the honesty and honesty goes a long way.


Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.


  1. Great! thanks for the share!

  2. Great submit, I look ahead to fresh news from you.

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