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September 20, 2023Some brands become defined by their flagship products or most popular service offerings. For instance, the list of products that fall under the Coca-Cola umbrella is huge - but nobody immediately thinks of Dasani water or Minute Maid juice when they think of the brand as a whole. And while... -
August 15, 2023A personalized public relations strategy is an under appreciated key to business success. While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy...
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August 3, 2023We’ve all heard the saying “If it ain’t broke, don’t fix it.” Well, we couldn’t disagree more. Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a...
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July 19, 2023Advertising agency encite hit the ground running in 2023 - we’ve secured several new accounts in the first six months of the year, and we’re excited about all of them. Our competition across all of our geographic markets is steep, and we’re happy with the growth we’ve experienced in...
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June 9, 2023Our team here at encite branding + marketing + creative is proud to share some exciting news with you: we recently took home a gold award for our work with Rocky Mountain Wireline Service at The Fourteener Awards! For those of you who aren’t familiar with The Fourteeners, it is...
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April 27, 2023Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI. As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece,...
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April 11, 2023A Marketing Agency Take: Streaming TV like Netflix, HBO, Hulu and the like offers advertisers a new in with a younger audience. The targeting is more precise, and the pool of streaming-exclusive viewers is only growing - there will be more than 80 million cord-cutting US households by 2026. In this...
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March 10, 2023The Manifest Recognizes encite branding + marketing + creative as one of the Most Reviewed Advertising Agencies in Chicago The encite branding + marketing + creative team is proud to announce that we’ve been recently named one of the most-reviewed advertising agencies in Chicago! We are excited to share and...
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March 6, 2023We give a lot of advice on this blog, from social media to SEO and everything in between. But something we don’t talk about enough is what not to do. Because here at encite we’re determined to provide you with the most valuable content and help you to take...
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February 8, 2023The Ad Agency Take: Barnes & Noble has long been known as one of the corporate giants threatening mom and pop book shops, but with the rise of Amazon, Barnes & Noble has had to rethink their brand strategy to try to compete with the new market leader and...
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January 5, 2023As marketers, we are no stranger to setting and executing goals for our clients and companies, but why is it so hard to do the same thing in our personal lives, like when it comes to New Year's Resolutions? What if we applied those same strategies we use for...
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December 27, 2022If you haven’t already heard, AI Art is taking the art world by storm, leading many to consider the consequences that such a program could incur on artists. As marketers, we also have a stake in the development and usage of these AI technologies, especially those of us that...
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November 8, 2022Social media has proven itself time and time again as one of the most powerful facilitators of the way that we communicate. Whether that’s with friends and family, our larger community, or - in a business sense - to potential customers, it’s more likely than not that at a...
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November 1, 2022For the longest time, books have been a fundamental part of our lives. From records of history, to teachings of ideas and skills, all the way to escaping our world in favor of exploring new worlds; books are crafted with enough creativity and knowledge to deem them essential, but...
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October 26, 2022Best Practices for Trade Shows Trade show participation might have dwindled for the past two years, but it’s on the rise once again. Making a good pitch at a trade show can help you to attract and inform members of your target audience both in person and in real time. We’ve...
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October 3, 2022For every great logo, there a thousand bad ones - and it’s generally pretty easy to tell when something was rushed compared to something that was based in strategic thinking. If you’re just starting out and worried that you don’t have the ability to invest in a quality logo, try...
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August 15, 2022The encite team has continuously evolved and expanded over the past few years. Our latest addition is Elaina Rollins, our new marketing intern. Elaina will support us from the inside in terms of administrative tasks, day-to-day operations of our social media marketing efforts, and email management. “Elaina has been a...
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June 23, 2022The explosive popularity of cloud-based solutions to sales and business operations over the past few years is undeniable. According to PRNewswire, the global SaaS market size is expected to increase by $99.99 billion by 2025. Safe to say, it’s a good time to be in this business. SalesForce takes up a...
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May 27, 2022At encite branding + marketing + creative, we provide SMEs with full-service marketing and advertising solutions to help them achieve successful results. We’re an experienced team of marketers that employ a variety of modern techniques and technologies to deliver powerful branding and creative outcomes. Today, we’re excited to announce...
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May 17, 2022There are thousands of tactics that you can employ in your eCommerce strategy. But which of them are worth your time? Structuring your eCommerce strategy - from the functionality of the website itself to the way you do business - is a building block for any successful brand. Let’s dive...
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March 29, 2022Honestly, great doesn’t even begin to cut it. encite is an amazing place to work where achievements are celebrated, creativity is encouraged, and marketing muscles are flexed. We recently surveyed some of the employees at our (constantly growing and expanding) agency to find out what makes our workplace work. #1 Shared...
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February 15, 2022The journey that potential customers take on their way to a purchase is what we like to refer to as the sales funnel. The problem is, while most businesses employ some sort of funnel, they’re rarely managed well. Things come up, appointments are missed, and lead lists are left...
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December 22, 2021Regardless of what products or services you offer, it’s important to make sure that when you’re speaking to your audience of potential prospects, you’re coming to them with content that is applicable, engaging and timely. Now that things are starting to slow down a bit fo the holiday season, it...
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November 22, 2021Let’s start with the basics. What are Google Ads? Google Ads is Google’s online advertising program that allows users to create ads that are designed to reach the specific audiences their products and services are targeted towards. Of course, there are many, many different advertising mediums, all with their own set...
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August 26, 2021Clutch Recognizes encite branding + marketing + creative as one of the Best Advertising Agency in Colorado "encite branding + marketing + creative is a full-service boutique marketing and advertising agency. Today, we are looking to celebrate an incredible milestone for our company as Clutch names us as one of...
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August 26, 2021Calling all web designers, developers, and decision-makers: this one is for you. We know that it’s difficult to stay up-to-date and ahead of the curve in the digital age, which is why we thought it might be helpful to compile a list of tips for creating a website that...
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July 23, 2021A brand’s culture and perception in the world are some of its most valuable assets in this day and age. Behind every successful brand is a dedicated group of employees and a loyal following of customers that buy into not only the allure of surface-level products and services, but...
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April 27, 2021Your brand is your “it” factor. Your super power. Your special sauce. It’s your customers’ perception of who you are, why you’re here, what you do and how you do it… so if a brand feels outdated or overplayed, your customers aren’t going to want to engage. Let’s go over some...
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January 5, 2021In order to build an effective brand, you’ll need to do some work. From settling on a defined identity and personality to deciding what your voice will be, lots of different building blocks go into creating an impactful brand message. So, what exactly is brand message? To put it...
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November 13, 2020You’ve heard this 100 times now, but we’ll say it again - the pandemic has completely turned 2020 around. This has affected almost every aspect of our lives collectively, and has especially changed how we do business. How are you supposed to network when going to the coffee shop...
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November 10, 2020The world is literally filled with marketing messages. Your target audience can’t possibly pay attention to all of them, which leads us to a really important question… What’s going to make them pay attention to yours? We’ve said this before, and we’ll say it again - it’s all about standing out. A...
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September 14, 2020Much like it is now a requirement for companies to have a website and active presence on social media, it will soon become a necessity to have a strategic plan in place when it comes to digital marketing (if it isn’t already). In our new world of socially distanced...
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August 20, 2020Adam: “Hey guys, Adam here. Today, we’re sitting down with our Creative Director, Jeff Petersen, to discuss the packaging we developed for Medically Correct’s new line of tinctures, tablets and gummies, Quiq. We were honored to be a part of this process, and we’re excited to talk with you guys...
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August 4, 2020As a small business ourselves, we’ve always believed in the importance of providing great branding, marketing and creative to companies of all sizes and budgets. But when COVID-19 turned our world (and the economy) upside down, we were reminded of just why that’s so important. Colorado thrives when its...
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June 25, 2020Because the marketing landscape has turned towards digital in the past few years, we’ve been able to more accurately measure performance and reach more target consumers than ever before. Does that mean any strategy is foolproof? Absolutely not. That’s why it’s important to use benchmarks as a way to set...
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May 26, 2020The title of this blog post might be misleading. I am not suggesting that we are living in a “post-coronavirus” world or that we will be any time soon. To be honest, I don’t think any of us really know what that looks like or when that will be...
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May 13, 2020After taking home a silver award last year for our work with Pickens Technical College, we came back to The Fourteeners this year confident in our work and looking forward to the awards ceremony. Unfortunately, the in-person awards show was cancelled due to the craziness that has now become...
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May 12, 2020Corporate mascots are a huge part of brand identity, name recognition and customer loyalty. Come on, who doesn’t love Ronald McDonald or the Jolly Green Giant? Of course, as times change, some mascots have begun to cause their corporate counterparts more harm than good. Something that might seem belittling or...
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April 24, 2020Because of COVID-19, the world is in lockdown. But that doesn’t mean that your business needs to be. Sure, there’s lots of bad news out there - every time I get a news notification it seems like the stock market has taken another hit, a major company has reported...
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April 15, 2020We are in the midst of a public health crisis. Before I start this blog post, I just wanted to reiterate that. I’ve seen a lot of negative articles online lately shaming companies for trying to exploit a trying situation for profit. But I don’t know if that’s what’s...
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April 2, 2020Companies everywhere are dealing with the changes that COVID-19 has brought with it, creating a new "normal" for at least the time being. The most important thing businesses can do is make sure that employees, customers and stakeholders make health and safety their primary concern. Sophie, our Vice President of...
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March 16, 2020Burger King’s ‘Moldy Whopper’ campaign is intriguing, challenges common sense, and somehow, undeniably effective. The idea is to highlight “the beauty of no artificial preservatives” through incredibly crisp photo and video. They’re really not holding anything back here, and as time takes its toll on the Whopper, the result is...
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February 11, 2020The phrase “content marketing” is a broad one that encompasses lots of things - webinars, blog posts, podcasts, and perhaps most importantly, video. I get that it’s sort of ironic to be talking about the importance of video in a written blog post, but bare with me. Sometimes, it...
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January 22, 2020Everyone who’s ever taken an introductory-level business course has learned about the Four P’s: Product, Place, Promotion and Price. But are we missing something? After all, there’s something behind all of those factors that’s really the driving force. People. While it’s easy to assume that more sales and higher profit...
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December 13, 2019We’ve all been there. You land on a webpage, thinking your questions will be answered; your problems solved… and then, you realize you have no idea where to go. The layout is sloppy, the design makes no logical sense, and you’re back to square one. The best way to...
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December 2, 2019Social media culture is changing almost constantly, so it’s understandable that sometimes the terminology can get a little confusing. One of the most common question marks in regards to online advertising is the difference between organic and paid social media. Both organic and paid social media have their advantages and...
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October 23, 2019Office lunch etiquette is often overlooked... don't be THAT guy.
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October 23, 2019We incorporate MVMT watches into our new business development initiatives regularly, and we're big fans of what they're doing! Check out this video to learn a little more.
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September 16, 2019Not to sound like a Baby Boomer right off the bat here, but it really does seem like everything - at least in terms of advertising - revolves around Millennials these days. Why is that? It doesn’t make sense from a monetary standpoint, especially when you realize Boomers control 70%...
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September 4, 2019We spend a lot of our time these days talking about Millennials and Baby Boomers, but there’s a large group situated right in between the two that makes up a huge segment of potential customers for companies and ad agencies to target. That “forgotten middle child” of sorts, is Generation...
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August 26, 2019When you look at a group of people you want to target, it’s important to understand their specific characteristics, needs, and means of communication. Gender, race, socioeconomic class, and more feed into these personas, but there’s another differentiator that shouldn’t be overlooked: generational cohorts. Whichever of these categories you fall...
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August 3, 2019Hey, we've all got our guilty pleasures... but we've gotta be honest, we were a little surprised by Jeff's. Get a peak at ad agency life and stay tuned for the next episode of 'Today at the Office'!
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