A brand’s culture and perception in the world are some of its most valuable assets in this day and age. Behind every successful brand is a dedicated group of employees and a loyal following of customers that buy into not only the allure of surface-level products and services, but the deeper purpose and essence of […]
Your brand is your “it” factor. Your super power. Your special sauce.
In order to build an effective brand, you’ll need to do some work. From settling on a defined identity and personality to deciding what your voice will be, lots of different building blocks go into creating an impactful brand message. So, what exactly is brand message? To put it in simple terms, brand messaging is […]
You’ve heard this 100 times now, but we’ll say it again – the pandemic has completely turned 2020 around. This has affected almost every aspect of our lives collectively, and has especially changed how we do business.
The world is literally filled with marketing messages. Your target audience can’t possibly pay attention to all of them, which leads us to a really important question…
Much like it is now a requirement for companies to have a website and active presence on social media, it will soon become a necessity to have a strategic plan in place when it comes to digital marketing (if it isn’t already). In our new world of socially distanced interactions and expectations, this includes all […]
Adam: “Hey guys, Adam here. Today, we’re sitting down with our Creative Director, Jeff Petersen, to discuss the packaging we developed for Medically Correct’s new line of tinctures, tablets and gummies, Quiq. We were honored to be a part of this process, and we’re excited to talk with you guys about how we developed some […]
As a small business ourselves, we’ve always believed in the importance of providing great branding, marketing and creative to companies of all sizes and budgets. But when COVID-19 turned our world (and the economy) upside down, we were reminded of just why that’s so important.
Because the marketing landscape has turned towards digital in the past few years, we’ve been able to more accurately measure performance and reach more target consumers than ever before. Does that mean any strategy is foolproof? Absolutely not.
The title of this blog post might be misleading. I am not suggesting that we are living in a “post-coronavirus” world or that we will be any time soon. To be honest, I don’t think any of us really know what that looks like or when that will be our reality.