Category: General

02 Apr 2020

Coping with COVID-19

Companies everywhere are dealing with the changes that COVID-19 has brought with it, creating a new “normal” for at least the time being. The most important thing businesses can do is make sure that employees, customers and stakeholders make health and safety their primary concern. Sophie, our Vice President of Strategy, was recently featured in […]

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16 Mar 2020

Let’s Talk About That Moldy Whopper

Burger King’s ‘Moldy Whopper’ campaign is intriguing, challenges common sense, and somehow, undeniably effective. The idea is to highlight “the beauty of no artificial preservatives” through incredibly crisp photo and video. They’re really not holding anything back here, and as time takes its toll on the Whopper, the result is anything but beautiful. The TV […]

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11 Feb 2020

Why Video Should Be Your Go-To Content Marketing Solution

The phrase “content marketing” is a broad one that encompasses lots of things – webinars, blog posts, podcasts, and perhaps most importantly, video. I get that it’s sort of ironic to be talking about the importance of video in a written blog post, but bare with me.

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22 Jan 2020

Power to the People

Everyone who’s ever taken an introductory-level business course has learned about the Four P’s: Product, Place, Promotion and Price. But are we missing something?

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13 Dec 2019

UX Design Rules to Live By

We’ve all been there. You land on a webpage, thinking your questions will be answered; your problems solved… and then, you realize you have no idea where to go. The layout is sloppy, the design makes no logical sense, and you’re back to square one.

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02 Dec 2019

Paid vs. Organic Social Media: What’s the difference?

Social media culture is changing almost constantly, so it’s understandable that sometimes the terminology can get a little confusing. One of the most common question marks in regards to online advertising is the difference between organic and paid social media.

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23 Oct 2019

Behind the Brand: MVMT

We incorporate MVMT watches into our new business development initiatives regularly, and we’re big fans of what they’re doing! Check out this video to learn a little more.

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16 Sep 2019

Marketing to: Baby Boomers

Not to sound like a Baby Boomer right off the bat here, but it really does seem like everything – at least in terms of advertising – revolves around Millennials these days.

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04 Sep 2019

Marketing to: Generation X

We spend a lot of our time these days talking about Millennials and Baby Boomers, but there’s a large group situated right in between the two that makes up a huge segment of potential customers for companies and ad agencies to target.

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