Some brands become defined by their flagship products or most popular service offerings. For instance, the list of products that fall under the Coca-Cola umbrella is huge – but nobody immediately thinks of Dasani water or Minute Maid juice when they think of the brand as a whole. And while we’re not here to downplay […]
A personalized public relations strategy is an under appreciated key to business success. While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy is put into practice. PR […]
We’ve all heard the saying “If it ain’t broke, don’t fix it.” Well, we couldn’t disagree more. Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a difference between the words […]
Advertising agency encite hit the ground running in 2023 – we’ve secured several new accounts in the first six months of the year, and we’re excited about all of them. Our competition across all of our geographic markets is steep, and we’re happy with the growth we’ve experienced in Denver and beyond. Three of them […]
Our team here at encite branding + marketing + creative is proud to share some exciting news with you: we recently took home a gold award for our work with Rocky Mountain Wireline Service at The Fourteener Awards! For those of you who aren’t familiar with The Fourteeners, it is Colorado’s premiere marketing awards ceremony […]
Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI. As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece, TV ad prices for primetime […]
A Marketing Agency Take: Streaming TV like Netflix, HBO, Hulu and the like offers advertisers a new in with a younger audience. The targeting is more precise, and the pool of streaming-exclusive viewers is only growing – there will be more than 80 million cord-cutting US households by 2026. In this article, we’ll dive into […]
The Manifest Recognizes encite branding + marketing + creative as one of the Most Reviewed Advertising Agencies in Chicago The encite branding + marketing + creative team is proud to announce that we’ve been recently named one of the most-reviewed advertising agencies in Chicago! We are excited to share and celebrate this amazing milestone […]
We give a lot of advice on this blog, from social media to SEO and everything in between. But something we don’t talk about enough is what not to do. Because here at encite we’re determined to provide you with the most valuable content and help you to take your business to the next level, […]
The Ad Agency Take: Barnes & Noble has long been known as one of the corporate giants threatening mom and pop book shops, but with the rise of Amazon, Barnes & Noble has had to rethink their brand strategy to try to compete with the new market leader and has become the underdog of the […]