Category: General

25 Jun 2020

Setting Campaign Expectations

Because the marketing landscape has turned towards digital in the past few years, we’ve been able to more accurately measure performance and reach more target consumers than ever before. Does that mean any strategy is foolproof? Absolutely not.

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26 May 2020

How to Come Back from COVID-19

The title of this blog post might be misleading. I am not suggesting that we are living in a “post-coronavirus” world or that we will be any time soon. To be honest, I don’t think any of us really know what that looks like or when that will be our reality.

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13 May 2020

The Fourteeners 2020

After taking home a silver award last year for our work with Pickens Technical College, we came back to The Fourteeners this year confident in our work and looking forward to the awards ceremony. Unfortunately, the in-person awards show was cancelled due to the craziness that has now become our day-to-day routine, but we still […]

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12 May 2020

Modernizing Mascots

Corporate mascots are a huge part of brand identity, name recognition and customer loyalty. Come on, who doesn’t love Ronald McDonald or the Jolly Green Giant?

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24 Apr 2020

Marketing During the Pandemic

Because of COVID-19, the world is in lockdown. But that doesn’t mean that your business needs to be. Sure, there’s lots of bad news out there – every time I get a news notification it seems like the stock market has taken another hit, a major company has reported a huge loss of revenue, or, […]

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02 Apr 2020

Coping with COVID-19

Companies everywhere are dealing with the changes that COVID-19 has brought with it, creating a new “normal” for at least the time being. The most important thing businesses can do is make sure that employees, customers and stakeholders make health and safety their primary concern. Sophie, our Vice President of Strategy, was recently featured in […]

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16 Mar 2020

Let’s Talk About That Moldy Whopper

Burger King’s ‘Moldy Whopper’ campaign is intriguing, challenges common sense, and somehow, undeniably effective. The idea is to highlight “the beauty of no artificial preservatives” through incredibly crisp photo and video. They’re really not holding anything back here, and as time takes its toll on the Whopper, the result is anything but beautiful. The TV […]

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11 Feb 2020

Why Video Should Be Your Go-To Content Marketing Solution

The phrase “content marketing” is a broad one that encompasses lots of things – webinars, blog posts, podcasts, and perhaps most importantly, video. I get that it’s sort of ironic to be talking about the importance of video in a written blog post, but bare with me.

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22 Jan 2020

Power to the People

Everyone who’s ever taken an introductory-level business course has learned about the Four P’s: Product, Place, Promotion and Price. But are we missing something?

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