Category: General

11 Jun 2024

The Future of AI in Marketing

In 2023, generative AI took off in a way that would have been completely unpredictable just a few years prior. Since then, AI, or at least the conversation around its uses and applications, seems to be virtually inescapable. It’s been integrated into thousands of tools used by businesses and organizations of all shapes and sizes […]

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22 May 2024

A Nuggets Playoff Run and What it Means for Denver Advertising

At the time we’re writing this blog post, the Denver Nuggets play the Minnesota Timberwolves tonight in Game 3 of the Western Conference Semifinals. Currently, Minnesota leads the series 2-0. Despite the rocky start, this season’s playoff run (and the general success of the franchise over the past few years) will likely mean brand deals […]

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10 May 2024

Humanizing Your Brand

There’s a lot that goes into making sure that your brand is more than just a balance sheet. Sure, there are internal conversations with your employees and updated communications plans that accurately reflect who you are and what you do, but all of these things should be driven by a user-centric way of thinking that […]

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07 May 2024

The Danielson Group Hires encite as Brand & Marketing AOR

The Danielson Group, a group of consultants based in Chicago, IL, committed to realizing the potential for the proprietary Framework For Teaching (FFT) since it was first published in 1996, has hired encite as part of an updated marketing push in 2024. The deliverables will include brand messaging designed to promote the company’s institutes, online […]

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09 Apr 2024

SEO: Best Practices to Enhance Your Online Presence

There’s no way to get around it: the importance of ranking high on search engine results pages isn’t going anywhere. And, to be successful at it, you need a strategy. SEO tactics like keyword research, site architecture, and quality content all play an essential role in differentiating your site and your brand in the larger […]

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29 Mar 2024

Understanding Women’s History Month

As Women’s History Month comes to a close, we thought we should take the time to discuss why it exists in the first place. According to History.com, “the actual celebration of Women’s History Month grew out of a weeklong celebration of women’s contributions to culture, history and society organized by the school district of Sonoma, […]

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18 Mar 2024

Agencies, Freelancers, and In-House Marketing Departments: Pros, Cons and What You Need to Know 

Once your brand hits a certain peak point, you’ll need some help if you want growth to remain sustainable. Now, the question is, what kind of help?  It’s a question we’ve been asked many times, across many different conference tables and Zoom meetings and in conversation with potential clients of all shapes and sizes. And […]

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04 Mar 2024

What Do the Best Websites Have in Common?

When done well, websites can convey a wide breadth of information to all of your relevant audiences, all from the same place. For this reason, your website will be the primary point of communication between your brand and the people you’re trying to reach.  Even when compared to email, social media, and other traditional advertising […]

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26 Feb 2024

Pickens Technical College Highlights Program Offerings with New Branded Marketing Materials from encite

For all of the advantages and opportunities that technical colleges and trade schools provide to students looking for a way to jump start their careers while paying less in tuition and fees, there’s certainly a disproportionate amount of stigma out there that seems to suggest that affordability equals low-quality education.  Pickens Technical College doesn’t agree […]

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08 Feb 2024

The World of Marketing: Through the Eyes of Ali, Our Social Media Marketing Manager

Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more.  Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from the University of Denver, and […]

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