Regardless of what products or services you offer, it’s important to make sure that when you’re speaking to your audience of potential prospects, you’re coming to them with content that is applicable, engaging and timely. Now that things are starting to slow down a bit fo the holiday season, it might be a good […]
Let’s start with the basics. What are Google Ads? Google Ads is Google’s online advertising program that allows users to create ads that are designed to reach the specific audiences their products and services are targeted towards. Of course, there are many, many different advertising mediums, all with their own set of benefits. […]
Clutch Recognizes encite branding + marketing + creative as one of the Best Advertising Agency in Colorado “encite branding + marketing + creative is a full-service boutique marketing and advertising agency. Today, we are looking to celebrate an incredible milestone for our company as Clutch names us as one of their best advertising agencies in […]
Calling all web designers, developers, and decision-makers: this one is for you. We know that it’s difficult to stay up-to-date and ahead of the curve in the digital age, which is why we thought it might be helpful to compile a list of tips for creating a website that stands out and gets you the […]
A brand’s culture and perception in the world are some of its most valuable assets in this day and age. Behind every successful brand is a dedicated group of employees and a loyal following of customers that buy into not only the allure of surface-level products and services, but the deeper purpose and essence of […]
Your brand is your “it” factor. Your super power. Your special sauce.
In order to build an effective brand, you’ll need to do some work. From settling on a defined identity and personality to deciding what your voice will be, lots of different building blocks go into creating an impactful brand message. So, what exactly is brand message? To put it in simple terms, brand messaging is […]
You’ve heard this 100 times now, but we’ll say it again – the pandemic has completely turned 2020 around. This has affected almost every aspect of our lives collectively, and has especially changed how we do business.
The world is literally filled with marketing messages. Your target audience can’t possibly pay attention to all of them, which leads us to a really important question…
Much like it is now a requirement for companies to have a website and active presence on social media, it will soon become a necessity to have a strategic plan in place when it comes to digital marketing (if it isn’t already). In our new world of socially distanced interactions and expectations, this includes all […]