Category: General

08 Feb 2024

The World of Marketing: Through the Eyes of Ali, Our Social Media Marketing Manager

Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more.  Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from the University of Denver, and […]

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08 Dec 2023

Threads vs. X: What You Need to Know 

Has Threads replaced Twitter? Or, in the interest of accuracy, X (we’re rolling our eyes, if you couldn’t tell), when it comes to its potential lifespan as a viable social media channel?  Meta’s answer to X (formerly Twitter) is Threads, a relatively new app with a largely stagnant active user base since August. Even though […]

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05 Dec 2023

Marketing During the Holiday Season

Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy.  1. Start as early as you can  If you want to get ahead […]

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27 Nov 2023

Marketing Trends to Look for in 2024 

As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry.  New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things […]

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14 Nov 2023

How to Leverage Google Ads for E-Commerce

In this blog post, we’ve outlined some tips as well as common mistakes that people make when first navigating the world of Google Ads. When done correctly, the platform can help to increase visibility and skyrocket sales. Here’s how to leverage it successfully:  Google Ads is a crucial tool that can take your business to […]

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23 Oct 2023

The Essentials of Modern Digital Marketing

The Essentials of Modern Digital Marketing The digital world is constantly changing, meaning that marketers need to constantly be adapting. There are of course some tried and true marketing strategies that still stand up to the test of time, but print ads aren’t all that’s paying the bills for advertising agencies these days.  Year after […]

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15 Aug 2023

Public Relations: The Basics 

A personalized public relations strategy is an under appreciated key to business success.  While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy is put into practice.  PR […]

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03 Aug 2023

Is it Time for a New Logo? 

We’ve all heard the saying “If it ain’t broke, don’t fix it.”  Well, we couldn’t disagree more.  Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a difference between the words […]

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