02 Apr 2020

Coping with COVID-19

Companies everywhere are dealing with the changes that COVID-19 has brought with it, creating a new “normal” for at least the time being. The most important thing businesses can do is make sure that employees, customers and stakeholders make health and safety their primary concern.

Sophie, our Vice President of Strategy, was recently featured in Clutch’s article on coronavirus-related concerns and how companies can do their part to ease as many of them as possible. From encouraging sick employees to stay home to implementing work from home practices, there are many ways to keep things running all while making health the priority.

According to the article (which you can read in full here) 88% of American workers were concerned about the coronavirus – and the article was originally published on March 19th, so things have definitely changed. At the time it was published, only 26% of businesses were actively encouraging new work from home policies, but encite was ahead of the curve.

Here’s our quote:

encite branding + marketing + creative, a marketing agency in Denver, asked all employees to start working from home on March 16th. ‘We work in an open plan office, and every other company in that space is doing the same,’ Vice President of Strategy Sophie Mann said. ‘Meetings are being moved to video conferences, [and] appointments are being pushed back.’ Employees can still easily communicate with each other, even if it’s over video rather than in-person. Mann appreciates encite’s proactive approach of keeping employees safe. ‘I definitely feel better knowing I won’t be expected to be in an office of 20-50 people on any given day,’ Mann said. ‘It’s absolutely better to be safe than sorry.'”

We don’t know exactly how long this will last, but we do know that the most important thing we can do right now is take care of each other. Stay at home, wash your hands. You’ve heard it all, but we’re saying it again.

Thanks again to Clutch for featuring us!


I’m Sophie Mann, and I work at encite branding + marketing + creative as Vice President of Strategy. My job entails a continuous study of business, marketing, data and culture, all in the name of driving strategy forward. I’m passionate about helping brands resonate more strongly with their consumers and communicate with their ideal clients. I’m also a proud graduate of the University of Kansas - Rock Chalk!