Do you bring Value?
When I finish a design, I ask this particular vendor what format, resolution, etc she needs the artwork in to fulfill our order. She provides that to me and that is what I provide to her. But everytime without fail, she contacts me saying there is something wrong. It maybe the smallest issue that could be fixed in a few minutes, but she doesn’t have the resources to do it. So here are the things I find wrong with her firm.
1. She doesn’t have a graphic designer on staff- Her entire business model is based on promotional material in which artwork as to be submitted for every project!!!
2. She doesn’t have the updated software to even view submitted artwork- See #1
3. She doesn’t have a way to submit artwork to her through electronic means- There is no FTP site and if you attempt to email a file to her, in inevitably bounces back because the file is always too large
4. She is snooty- She just seems pretentious, which makes me even more angry because of the other issues I have with her
My entire point is: she isn’t providing me with anything of value. She provides me the bare minimum, but it is a hassle for me to do business with her. Then why do I do business with her, you ask? My boss likes her. So, I must grin and bear it. However, if the decision is ever passed to me whether or not to change vendors, she will be gone in a heartbeat.
So, my question to you is: Do you provide value to your clients? Beyond what is the norm? Beyond what is expected?
Many businesses are starting to ask for more, for less from their vendors. If you are not keeping up with what your competitors are providing, you aren’t meeting your clients’ expectations. Which means you are going to lose that business. Make sure you are providing products and services that are more than satisfactory.