25 May 2012

Pizza Patron: Brilliant Promotion or Huge Blunder

Pizza Patron, a small pizza chain that has 2 locations here in Denver, put together a promotion where they give out free pizzas on June 5 as long as you order it in Spanish. Their core demographic is the Spanish speaking population where they see 60% of their business. It has caused quite an uproar and debate here in Colorado.

What do you think? Brilliant Promotion or Huge Blunder?



Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.