I am speaking with a sales professional (and I would use this term loosely)who I inform that we will not be renewing our ad space with this year. I relay to her that I am also a marketing professional and see the value of her offering and the customer segment that it targets. She is understandably upset and continues to attempt to save the sale through a little persistence and repeating of the features (not benefits, mind you). I cannot fault her for that.
What disturbs me was the sarcastic tone with which she infers that my company will not be successful in 2010.
Is that really how you want me to remember you? So, next year will I recall that this publication is an important piece to my marketing mix, focuses on my industry and speaks volumes to my potential customers? No…I will remember her little sarcastic, angry remark. Doesn’t bode well for her……