21 Jan 2010

The Scenario


I am speaking with a sales professional (and I would use this term loosely)who I inform that we will not be renewing our ad space with this year. I relay to her that I am also a marketing professional and see the value of her offering and the customer segment that it targets. She is understandably upset and continues to attempt to save the sale through a little persistence and repeating of the features (not benefits, mind you). I cannot fault her for that.

What disturbs me was the sarcastic tone with which she infers that my company will not be successful in 2010.

Is that really how you want me to remember you? So, next year will I recall that this publication is an important piece to my marketing mix, focuses on my industry and speaks volumes to my potential customers? No…I will remember her little sarcastic, angry remark. Doesn’t bode well for her……


Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.