29 Nov 2008

Vendors Vs Clients

I write this blog about topics that I am knowledgeable about.  Why would I write about something I couldn’t speak intelligently about? So, I write about my experiences and from time to time, my pet peeves.
The reason I write anything is to encourage discussion and educate people who aren’t involved in marketing circles.
The topic I want to write about today is entitled, “Vendors Vs Clients”. I hope everyone treats these two different business relationships with the exact same respect, value and consideration. Unfortunately, I am positive that doesn’t happen every time.Clients are the most important relationship a company has. They provide the sales, revenue and profit to keep your firm in the black. If treated and utilized correctly, they provide invaluable insight into your product and how to improve it to increase market share, sales and growth.
My question to you is: why would you not extend that thought process to your vendors as well?
Your vendors are an integral part of your company and provide an essential element to any business. They provide parts, service and the numerous components that keep your product on shelves or your service viable.
So, communicate with your vendors and be open and honest. They understand how business works and that circumstances change frequently. Most of us do not like confronting unpleasant subjects especially when the other party will  potentially react negatively.
However, the situation is only made worse with no contact. In cases such as these, no news is NOT good news.Talk. Build trusting relationships. Your company will be better for it.


Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.