02 Jan 2024

How Partnering with a Marketing Agency Can Help Your Business Grow Faster 

It’s a new year, so let’s dive in to how we can make the most of it together. 

Having an effective marketing strategy is the cornerstone of business success in today’s marketplace. That strategy can be based in traditional tactics, have a focus on digital marketing, or be an a la carte menu of what best works for your organization. 

For the purposes of today’s blog post though, let’s zero in on digital marketing. 

Maintaining an online presence is just the beginning here. Startups and small businesses that are looking to make a name for themselves and stand apart from a crowded competitive sort can start to gain the edge they need when they employ some simple yet effective digital marketing strategies. 

Those strategies can be extremely varied, but they will all do their part in helping you meet your marketing objectives. A few of the ones we tend to recommend most to our clients are: 

SEO (Search Engine Optimization) 

SEO works to make you more visible online, which will help to amplify all the other tactics we’ll suggest using in this blog post as well. More traffic, more eyes, more potential customers. It’s simple cause and effect. 

Social Media Marketing 

Agencies like encite have a ton of experience creating and implementing social media strategies, dynamic content pieces and developing brand personalities that come through on social media networks and give your followers more of a sense of who you are. 

Email Marketing 

Building an email list, segmenting it into subsections that correspond to specific niches of your target market, and creating content that will appeal to those individual segments is the basis of a supportive email marketing strategy. 

Of course, that’s an extremely basic overview of what each of these elements of a marketing plan can accomplish. 

But sometimes, it’s best to leave the specifics to the experts. 

Outsourcing these and other digital marketing efforts to an agency with both the capacity and experience to deliver on your objectives comes with a ton of advantages. 

First and foremost, we’re professionals. Every agency has a team, and each of those teams are made up of individuals with years of experience in their specific area of expertise. 

Not to mention, it’s more cost-effective for you – especially if you pay by project and only contract out what you need as opposed to hiring full-time employees to do a job that might only require an hour or two of work per month. With an agency, you can pick what you need and leave the rest behind. 

There’s also a sense of flexibility that comes with outsourcing – something that can be extremely valuable for companies that aren’t fully to scale yet. If your business is still growing, chances are that your needs will too. Most agencies will let you add on and take away when you need to and can update retainer agreements to reflect the way your company changes over time. 

Outsourcing to an agency frees up your time, your budget, and your culture and allows you to focus on the things that only you can – research and product development, mergers, acquisitions, growth strategy, and whatever else your business needs to stay on an upward trajectory. 

Let us handle the marketing mumbo jumbo. 

Contact us today. 


I’m Sophie Mann, and I work at encite branding + marketing + creative as Vice President of Strategy. My job entails a continuous study of business, marketing, data and culture, all in the name of driving strategy forward. I’m passionate about helping brands resonate more strongly with their consumers and communicate with their ideal clients. I’m also a proud graduate of the University of Kansas - Rock Chalk!

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