Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy. 1. Start as early as you can If you want to get ahead […]
As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry. New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things […]
In this blog post, we’ve outlined some tips as well as common mistakes that people make when first navigating the world of Google Ads. When done correctly, the platform can help to increase visibility and skyrocket sales. Here’s how to leverage it successfully: Google Ads is a crucial tool that can take your business to […]
The Essentials of Modern Digital Marketing The digital world is constantly changing, meaning that marketers need to constantly be adapting. There are of course some tried and true marketing strategies that still stand up to the test of time, but print ads aren’t all that’s paying the bills for advertising agencies these days. Year after […]
Some brands become defined by their flagship products or most popular service offerings. For instance, the list of products that fall under the Coca-Cola umbrella is huge – but nobody immediately thinks of Dasani water or Minute Maid juice when they think of the brand as a whole. And while we’re not here to downplay […]
A personalized public relations strategy is an under appreciated key to business success. While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy is put into practice. PR […]
We’ve all heard the saying “If it ain’t broke, don’t fix it.” Well, we couldn’t disagree more. Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a difference between the words […]
Advertising agency encite hit the ground running in 2023 – we’ve secured several new accounts in the first six months of the year, and we’re excited about all of them. Our competition across all of our geographic markets is steep, and we’re happy with the growth we’ve experienced in Denver and beyond. Three of them […]
Our team here at encite branding + marketing + creative is proud to share some exciting news with you: we recently took home a gold award for our work with Rocky Mountain Wireline Service at The Fourteener Awards! For those of you who aren’t familiar with The Fourteeners, it is Colorado’s premiere marketing awards ceremony […]
Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI. As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece, TV ad prices for primetime […]