Category: Blog

05 Dec 2023

Marketing During the Holiday Season

Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy.  1. Start as early as you can  If you want to get ahead […]

Continue Reading
27 Nov 2023

Marketing Trends to Look for in 2024 

As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry.  New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things […]

Continue Reading
14 Nov 2023

How to Leverage Google Ads for E-Commerce

In this blog post, we’ve outlined some tips as well as common mistakes that people make when first navigating the world of Google Ads. When done correctly, the platform can help to increase visibility and skyrocket sales. Here’s how to leverage it successfully:  Google Ads is a crucial tool that can take your business to […]

Continue Reading
23 Oct 2023

The Essentials of Modern Digital Marketing

The Essentials of Modern Digital Marketing The digital world is constantly changing, meaning that marketers need to constantly be adapting. There are of course some tried and true marketing strategies that still stand up to the test of time, but print ads aren’t all that’s paying the bills for advertising agencies these days.  Year after […]

Continue Reading
15 Aug 2023

Public Relations: The Basics 

A personalized public relations strategy is an under appreciated key to business success.  While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy is put into practice.  PR […]

Continue Reading
03 Aug 2023

Is it Time for a New Logo? 

We’ve all heard the saying “If it ain’t broke, don’t fix it.”  Well, we couldn’t disagree more.  Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a difference between the words […]

Continue Reading
19 Jul 2023

encite branding + marketing + creative Signs New Clients for Creative and Strategic Campaigns 

Advertising agency encite hit the ground running in 2023 – we’ve secured several new accounts in the first six months of the year, and we’re excited about all of them. Our competition across all of our geographic markets is steep, and we’re happy with the growth we’ve experienced in Denver and beyond.  Three of them […]

Continue Reading
09 Jun 2023

encite branding + marketing + creative wins gold!

Our team here at encite branding + marketing + creative is proud to share some exciting news with you: we recently took home a gold award for our work with Rocky Mountain Wireline Service at The Fourteener Awards! For those of you who aren’t familiar with The Fourteeners, it is Colorado’s premiere marketing awards ceremony […]

Continue Reading
27 Apr 2023

Our Guide to Email Marketing for Small Businesses  

Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI.  As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece, TV ad prices for primetime […]

Continue Reading