More saturation, more competition, more distractions… but also more room to grow. That’s the state of YouTube right now. Using the platform as a tool to encourage business growth is becoming increasingly viable, even though you might have thought the website’s heyday was long gone. In fact, according to a recent study, today’s consumers find […]
Artificial intelligence, changing methods of customer interaction, ad fatigue, and an endless list of other factors make up the current state of the union in the advertising industry. It’s full of both unique challenges and exciting opportunities, but one thing is for sure: things have changed, and it’s time to adapt. Let’s dive into a […]
In 2023, generative AI took off in a way that would have been completely unpredictable just a few years prior. Since then, AI, or at least the conversation around its uses and applications, seems to be virtually inescapable. It’s been integrated into thousands of tools used by businesses and organizations of all shapes and sizes […]
At the time we’re writing this blog post, the Denver Nuggets play the Minnesota Timberwolves tonight in Game 3 of the Western Conference Semifinals. Currently, Minnesota leads the series 2-0. Despite the rocky start, this season’s playoff run (and the general success of the franchise over the past few years) will likely mean brand deals […]
There’s a lot that goes into making sure that your brand is more than just a balance sheet. Sure, there are internal conversations with your employees and updated communications plans that accurately reflect who you are and what you do, but all of these things should be driven by a user-centric way of thinking that […]
The Danielson Group, a group of consultants based in Chicago, IL, committed to realizing the potential for the proprietary Framework For Teaching (FFT) since it was first published in 1996, has hired encite as part of an updated marketing push in 2024. The deliverables will include brand messaging designed to promote the company’s institutes, online […]
There’s no way to get around it: the importance of ranking high on search engine results pages isn’t going anywhere. And, to be successful at it, you need a strategy. SEO tactics like keyword research, site architecture, and quality content all play an essential role in differentiating your site and your brand in the larger […]
As Women’s History Month comes to a close, we thought we should take the time to discuss why it exists in the first place. According to History.com, “the actual celebration of Women’s History Month grew out of a weeklong celebration of women’s contributions to culture, history and society organized by the school district of Sonoma, […]
Once your brand hits a certain peak point, you’ll need some help if you want growth to remain sustainable. Now, the question is, what kind of help? It’s a question we’ve been asked many times, across many different conference tables and Zoom meetings and in conversation with potential clients of all shapes and sizes. And […]
When done well, websites can convey a wide breadth of information to all of your relevant audiences, all from the same place. For this reason, your website will be the primary point of communication between your brand and the people you’re trying to reach. Even when compared to email, social media, and other traditional advertising […]