Category: Blog

09 Apr 2024

SEO: Best Practices to Enhance Your Online Presence

There’s no way to get around it: the importance of ranking high on search engine results pages isn’t going anywhere. And, to be successful at it, you need a strategy. SEO tactics like keyword research, site architecture, and quality content all play an essential role in differentiating your site and your brand in the larger […]

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29 Mar 2024

Understanding Women’s History Month

As Women’s History Month comes to a close, we thought we should take the time to discuss why it exists in the first place. According to, “the actual celebration of Women’s History Month grew out of a weeklong celebration of women’s contributions to culture, history and society organized by the school district of Sonoma, […]

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18 Mar 2024

Agencies, Freelancers, and In-House Marketing Departments: Pros, Cons and What You Need to Know 

Once your brand hits a certain peak point, you’ll need some help if you want growth to remain sustainable. Now, the question is, what kind of help?  It’s a question we’ve been asked many times, across many different conference tables and Zoom meetings and in conversation with potential clients of all shapes and sizes. And […]

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04 Mar 2024

What Do the Best Websites Have in Common?

When done well, websites can convey a wide breadth of information to all of your relevant audiences, all from the same place. For this reason, your website will be the primary point of communication between your brand and the people you’re trying to reach.  Even when compared to email, social media, and other traditional advertising […]

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26 Feb 2024

Pickens Technical College Highlights Program Offerings with New Branded Marketing Materials from encite

For all of the advantages and opportunities that technical colleges and trade schools provide to students looking for a way to jump start their careers while paying less in tuition and fees, there’s certainly a disproportionate amount of stigma out there that seems to suggest that affordability equals low-quality education.  Pickens Technical College doesn’t agree […]

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08 Feb 2024

The World of Marketing: Through the Eyes of Ali, Our Social Media Marketing Manager

Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more.  Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from the University of Denver, and […]

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08 Dec 2023

Threads vs. X: What You Need to Know 

Has Threads replaced Twitter? Or, in the interest of accuracy, X (we’re rolling our eyes, if you couldn’t tell), when it comes to its potential lifespan as a viable social media channel?  Meta’s answer to X (formerly Twitter) is Threads, a relatively new app with a largely stagnant active user base since August. Even though […]

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05 Dec 2023

Marketing During the Holiday Season

Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy.  1. Start as early as you can  If you want to get ahead […]

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27 Nov 2023

Marketing Trends to Look for in 2024 

As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry.  New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things […]

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