Category: Blog

27 Apr 2023

Our Guide to Email Marketing for Small Businesses  

Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI.  As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece, TV ad prices for primetime […]

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11 Apr 2023

Marketing Agency Take: How TV Advertising is Changing: Streaming, Subscriptions, and What You Need to Know 

A Marketing Agency Take: Streaming TV like Netflix, HBO, Hulu and the like offers advertisers a new in with a younger audience.  The targeting is more precise, and the pool of streaming-exclusive viewers is only growing – there will be more than 80 million cord-cutting US households by 2026.  In this article, we’ll dive into […]

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10 Mar 2023

The Manifest Recognizes encite as one of the Most Reviewed Advertising Agencies in Chicago

The Manifest Recognizes encite branding + marketing + creative as one of the Most Reviewed Advertising Agencies in Chicago   The encite branding + marketing + creative team is proud to announce that we’ve been recently named one of the most-reviewed advertising agencies in Chicago! We are excited to share and celebrate this amazing milestone […]

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08 Feb 2023

Barnes & Noble Brand Makeover: The Ad Agency Take 

The Ad Agency Take: Barnes & Noble has long been known as one of the corporate giants threatening mom and pop book shops, but with the rise of Amazon, Barnes & Noble has had to rethink their brand strategy to try to compete with the new market leader and has become the underdog of the […]

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27 Dec 2022

AI Art & Marketing

If you haven’t already heard, AI Art is taking the art world by storm, leading many to consider the consequences that such a program could incur on artists. As marketers, we also have a stake in the development and usage of these AI technologies, especially those of us that work in the graphic design and […]

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08 Nov 2022

How Any Business Can Improve Their Social Media Strategy 

Social media has proven itself time and time again as one of the most powerful facilitators of the way that we communicate. Whether that’s with friends and family, our larger community, or – in a business sense – to potential customers, it’s more likely than not that at a certain point you’ll engage with whoever […]

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01 Nov 2022

National Author’s Day

For the longest time, books have been a fundamental part of our lives. From records of history, to teachings of ideas and skills, all the way to escaping our world in favor of exploring new worlds; books are crafted with enough creativity and knowledge to deem them essential, but it is the authors behind our […]

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25 Jul 2018

Why is Social Responsibility Important?

You’ve got a solid product, a loyal customer base, and a great sense of brand identity.   So what’s missing?   One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]

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