05 Dec 2023

Marketing During the Holiday Season

Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy. 

1. Start as early as you can 

If you want to get ahead of what your competition is up to, start planning your holiday campaigns as early as you can. As always, you should start with a list of clearly defined goals. These objectives will guide your strategy, and serve as parameters for who you want to reach and when. We’ll note here that It’s important to take into account the variety of different holidays your target audience will likely be celebrating – don’t just assume something is the norm. Given the time that this blog post is being published, if you don’t already have something set up for the 2023 holiday season, it might be best to look towards next year as a place to start. 

2. Leverage social media platforms 

If you can create some engaging and entertaining holiday-centric posts and videos, the various social media platforms can act as a great catalyst to get it in front of the right eyes. We’d recommend always using a content calendar to keep track of your posting schedule, but especially during such a busy time of year. Don’t stop with a post or two, though – make sure you engage with your audience by responding to comments, and working to build a real sense of community. It’s the perfect time of year to build lasting relationships, and social media is a great place to do just that. 

3. Don’t be afraid of paid ad campaigns

Holiday-specific ad campaigns that use relevant keywords and copy can help you to highlight special offers, holiday store hours, seasonal content, and more. 

4. Reach out and re-target 

Personalized ads pushed directly to people who have previously visited your webpage or interacted with your content can be especially impactful at this time of year. They might have been interested in one of your products a few months ago but forgotten to buy – fast forward to December and they might be scrambling to find a last minute gift, or even looking to buy themselves something to replace the so-so one they got at their office White Elephant.


I’m Sophie Mann, and I work at encite branding + marketing + creative as Vice President of Strategy. My job entails a continuous study of business, marketing, data and culture, all in the name of driving strategy forward. I’m passionate about helping brands resonate more strongly with their consumers and communicate with their ideal clients. I’m also a proud graduate of the University of Kansas - Rock Chalk!

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