The Danielson Group Hires encite as Brand & Marketing AOR

The Danielson Group, a group of consultants based in Chicago, IL, committed to realizing the potential for the proprietary Framework For Teaching (FFT) since it was first published in 1996, has hired encite as part of an updated marketing push in 2024.

The deliverables will include brand messaging designed to promote the company’s institutes, online learning resources, and growth in revenue in this competitive, nuanced educational consulting space. The agency’s team will also provide ongoing services to help fill marketing gaps and provide consultation.

“We can’t wait to get working with the Danielson team,” says Adam O’Leary, Owner and President of encite branding + marketing + creative. “There’s a great opportunity for us to help take them to the next level if our strategic plan can help them generate the kind of leads and increase awareness like we think it will.”

“Working with a smaller company that does things with a personal touch, but also has such a wide range of skill sets was an intriguing opportunity,” says Lee Kappes, The Danielson Group’s Interim Executive Director. “We’re thrilled to partner with an agency that has experience improving brand recognition in the space we work in.”

The Danielson Group focuses on what’s most important: ensuring great teaching for every student, everywhere. For more than 26 years, their Framework for Teaching has been used by millions of educators to achieve greatness in their classrooms.

The client win also comes at an exciting time for encite after the agency also won an account with Noble Schools, a network of charter schools committed to anti-racism and striving for equity in experiences and outcomes.

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