01 Apr 2015
Social Media Management, Marketing Denver

The Power of Social Media

Social media is everywhere these days. For the past decade, social media has grown into our lives, and with the rise of smart phones, we can take our Facebook, Twitter, and LinkedIn network everywhere we are. It has never been easier for those who want to stay connected to get up-to-the-minute updates about the people and issues they care about. With social media now ubiquitous, marketing agencies in Denver have to treat social media as a necessary skill for their small business.

Clients of marketing agencies in Denver almost always want a social media presence. When they see how many people get updates from brands they “like” on Facebook or follow on Twitter, their mouths water. For any business to create an adequate online presence, they need to generate buzz on social media. The more “likes”, follows, and references a business has, the more potential customers are reading their advertisements. Social media makes reaching customers easier than ever before. The downside is that every business from here to Mars is doing the same thing. We are all awash in advertising everywhere we look, especially on social media. How do marketing agencies in Denver make their clients stand out?

Generating a social media following takes sustained effort. Unlike physical advertising, small businesses have to continually update their social media accounts with fresh content as often as possible. The key is visibility. Most customers don’t browse Facebook looking for vacuum salesmen when their carpet is dirty. The key to reaching customers on social media is to regularly update them on services and products, and entice them to “like” or follow the brand. The more people who formally link themselves to a social media profile, the wider that brand’s audience is for its message. Some companies give their customers discounts as an incentive to link to their social media profile; others link their profiles to similar companies, products, or services.

How companies get more traffic on social media depends upon their situation. What they’re selling drives their advertising and subsequently their social media presence. Marketing agencies in Denver work with these companies individually to determine the best course of action. What’s important is to stay active. The more updates flowing from a company’s Facebook page, the more customers will see them and “like” the page. The more “likes” the company has, the longer reach the company has overall.

The best social media campaigns engage customers. Aimless, weak language will get a company buried under all the white noise that customers sift through daily as they check their Facebook pages and Twitter accounts. Companies need to craft a simple, consistent message through their social media accounts to drive traffic. Much like politicians during campaign season, companies have to “stay on message” or their social media presence won’t make a difference. The key is an interactive call to action—urging target customers to participate by following a link, “liking” a page, or retweeting can make a company’s influence spread through viral word of mouth.




Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.