At the beginning of 2024, there were more than 5 billion estimated social media users worldwide, with an average person using 6.7 different social networks per month. Whether your audience is made up of YouTube streamers, Pinterest curators, or X ranters, the vast network of social platforms offers unique and invaluable opportunities to connect with […]
Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
You’ve got a solid product, a loyal customer base, and a great sense of brand identity. So what’s missing? One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]
2017 was proven to be wildly successful in the new trend of Influencer Marketing. Influencer marketing involves marketing products, services, and brands with people who have an ability to sway customers to buy. This ability to influence can be derived from a number of reasons: popularity, reputation, or even the expertise of the individual. Fortunately […]
If you are at all familiar with marketing and advertising, you can probably name off many of the most used channels. Television ads, search engine marketing, and yes, even radio are all frequently used methods of reaching people. Since we are on the subject of storytelling, we must beg the question; “which of the myriad […]
Social media is everywhere. People of all demographics use social media to share, like, and communicate with others. It also makes for a great, and often necessary, platform for businesses to interact with their customers. Social media is now one of the primary sources of information on businesses and organizations. Users can post reviews, make […]
Content marketing got more complex in 2016, requiring advertising agencies to adapt quickly. Those who hopped on rising trends in 2016 were successful, and those who didn’t were left behind. 2016 was the beginning of many digital and content marketing trends that will have a big impact in 2017 as well. As we progress into […]
As a small business owner, your brand and your reputation is all you have. All the capital in the world will only succeed in helping you fail slower if you don’t actively manage your brand and your brand’s reputation. If you have a large part of your business come through the Internet, whether through advertising […]
Small businesses these days have to be active on social media to reach their customers. Marketing agencies all around Denver have long been working with businesses to beef up their social media presence to help them reach the vast majority of their target audience. With most online consumers making buying decisions on their phones, reaching […]
Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]