23 Oct 2008

First Post

Well, as a new blogger, I first want to give some credit to who really inspired me to start this. As a marketing professional I am pretty consistent in reading books on the subject. The most inspiring author being Seth Godin and his series of marketing books. Purple Cow and All Marketers Are Liars have really got me and my career back on track. If you haven’t read these books, you really need to immediately. His blog also has some very insightful topics as well. You can read that here.

The other inspiring author is David Meerman Scott and his book, “The New Rules of Marketing and PR”. If this book doesn’t get you going, nothing will.

So, I just wanted to say how I started and I look forward to posting relevent topics to get people thinking about new ways to market their business, achieve their goals and maybe even learn something about life.


Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.