07 Apr 2011

Marketing Doesn’t Work

As I continue to work as a Independent Marketing Consultant, I keep having the same discussion with some of my clients. Now keep in mind my clients are typically small business owners who are very good at running their own individual businesses, but tend to have challenges in areas such as finance, HR and marketing.

The discussion with my clients tend to go something like this:

ME: “So why don’t we put together a direct mail campaign (or any other campaign…their response is usually the same) that can focus on your target market and lead to increased sales”

THEM: “We have already done that. It doesn’t work. In fact, nothing has worked”

ME: “Ok…why didn’t it work?”

THEM: “ I don’t really know. Marketing doesn’t work for my business.”

So this conversation frustrates me to no end. Obviously marketing works. How else do people know what movies they want to see? The problem with some of my clients is they don’t realize that marketing doesn’t end with sending out a direct mail piece or putting on an event. One of the real secrets to successful marketing is after the campaign is completed.


Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.