13 Jan 2010

The Secret to Making Time for Everything

We all do it. We have all heard it.

“I don’t have time to get that done. I am SOO busy, I never got around to blah, blah, blah..”

The real reason for most of this is: we re-prioritize what we want to do and what YOU want me to do doesn’t fit into my priorities.

Because the truth is: If we really want to do a project, get involved in a cause, get more work done, or even just make time for a hike, we could.

The best example I have of this is something from my own life. I enjoy reading. I enjoy reading books that are applicable to my job, industry and career. I believe educating myself helps me stay mentally sharp, keeps me updated on new marketing strategies & tactics and ultimately furthers my career.Now, I do not have time to read all day everyday, obviously. But I recognize that education is a priority for me and I need to devise a way to tutor myself on a daily basis.

It was an easy fix.

I searched the iTunes store for different podcasts with business or marketing themes. Several results came up and, guess what? They were from prominent authors on a wide variety of business and marketing subjects. I downloaded those podcasts to my iPhone and, while walking my dog, I listen to thought leaders speak on their areas of expertise.

After further research, I found the American Marketing Association has podcasts of their own that are free on their website. Another great resource that is terribly underutilized.

So when you tell someone, “I’m sorry. I am so busy I can’t really get to that”, realize that you could do it if you really wanted to….if it was important enough to you.


Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.