The Secret to Making Time for Everything
We all do it. We have all heard it.
“I don’t have time to get that done. I am SOO busy, I never got around to blah, blah, blah..”
The real reason for most of this is: we re-prioritize what we want to do and what YOU want me to do doesn’t fit into my priorities.
Because the truth is: If we really want to do a project, get involved in a cause, get more work done, or even just make time for a hike, we could.
The best example I have of this is something from my own life. I enjoy reading. I enjoy reading books that are applicable to my job, industry and career. I believe educating myself helps me stay mentally sharp, keeps me updated on new marketing strategies & tactics and ultimately furthers my career.Now, I do not have time to read all day everyday, obviously. But I recognize that education is a priority for me and I need to devise a way to tutor myself on a daily basis.
It was an easy fix.
I searched the iTunes store for different podcasts with business or marketing themes. Several results came up and, guess what? They were from prominent authors on a wide variety of business and marketing subjects. I downloaded those podcasts to my iPhone and, while walking my dog, I listen to thought leaders speak on their areas of expertise.
After further research, I found the American Marketing Association has podcasts of their own that are free on their website. Another great resource that is terribly underutilized.
So when you tell someone, “I’m sorry. I am so busy I can’t really get to that”, realize that you could do it if you really wanted to….if it was important enough to you.