13 May 2014
Biz Quiz Tuesday | Public Relations

Biz Quiz Tuesday!

As a full service advertising agency, we get a bunch of questions and alot are the same. Other people have the same questions, so here is our regular post to answer those questions! BIZ QUIZ TUESDAY! (sometimes it’s Mondays…but this time it is Tuesday)

How do I build my brand?

Many advertising agencies have this same question, but we have found that no matter what tactical execution you implement, the best strategy for building your brand is authenticity. The public has become so skeptical of marketing campaigns that successful brands put initiatives into place that really connect with their audience on an emotional and genuine level.

We have also found that one of the most important aspects to building a brand are the employees and the culture of that brand. Every employee, from a receptionist to the CEO, must be communicating the exact same message to clients, investors, vendors, suppliers, friends and family. Having brand ambassadors that are living and breathing that brand’s culture authentically and virally spread that brand’s message to everyone they encounter. People are the most important asset for a brand and that is beyond the tasks they perform from 9-5.

A successful marketing strategy would be to execute a integrated, consistent and cohesive plan that uses all sales and marketing channels. The key here would be messaging. Instead of a large, stuffy or corporate brand, a business should ensure their messaging is one of genuine connection with their audience.

How do I name my business?

I always suggest to clients to follow these three rules if they want to name their business themselves.

1. Choose a name that is easy to remember

2. Choose one that is not hard to spell

3. Have one that has a personal connection to you (especially for a small business)

What are Social Media blunders to avoid?

We manage many different social media accounts for our clients and have made sure many of the blunders that they have made in the past, we don’t continue to make. The most prominent issue I have seen is using Facebook, Twitter and other social media channels as just another advertising medium. From a B-to-C standpoint, it is good to inform your fans and followers of upcoming promotions and events, but the lack of engagement is detrimental to the goals of social media.

The other issue we have seen is not correcting inaccurate claims made the fans or followers. In one client’s case, a fan posted a claim that a certain band was going to be playing at my client’s venue. The post took on a life of its own (as we really want it to, but not with incorrect information) and in a very short time was being re-posted and shared all over Facebook. We took the appropriate action to engage in the conversation and relay the accurate information. If not, it could have been a very negative backlash for the brand.





Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.