More saturation, more competition, more distractions… but also more room to grow. That’s the state of YouTube right now. Using the platform as a tool to encourage business growth is becoming increasingly viable, even though you might have thought the website’s heyday was long gone. In fact, according to a recent study, today’s consumers find […]
Artificial intelligence, changing methods of customer interaction, ad fatigue, and an endless list of other factors make up the current state of the union in the advertising industry. It’s full of both unique challenges and exciting opportunities, but one thing is for sure: things have changed, and it’s time to adapt. Let’s dive into a […]
In 2023, generative AI took off in a way that would have been completely unpredictable just a few years prior. Since then, AI, or at least the conversation around its uses and applications, seems to be virtually inescapable. It’s been integrated into thousands of tools used by businesses and organizations of all shapes and sizes […]
At the time we’re writing this blog post, the Denver Nuggets play the Minnesota Timberwolves tonight in Game 3 of the Western Conference Semifinals. Currently, Minnesota leads the series 2-0. Despite the rocky start, this season’s playoff run (and the general success of the franchise over the past few years) will likely mean brand deals […]
The Manifest Recognizes encite branding + marketing + creative as one of the Most Reviewed Advertising Agencies in Chicago The encite branding + marketing + creative team is proud to announce that we’ve been recently named one of the most-reviewed advertising agencies in Chicago! We are excited to share and celebrate this amazing milestone […]
Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
We’ve all heard the phrase “It’s not what you know, it’s who you know.” While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]
As we have previously discussed in our blog on ‘Changing Company Image – Rebranding,’ there are often decisions company’s are forced to make regarding their brand image and assessing if rebranding should occur. Once a decision to rebrand has been chosen it is important to understand the pros and cons of making that change. When […]
As an established company or brand, it is no surprise that your brand logo is one of the most prominent ways customers identify and recognize your name. Logo design can be highly influential to customers, therefore, choosing the right logo to represent your company is imperative. Think of popular brands; at the mere mention of […]
Profit loss…. Lack of brand recognition…. Untapped Demographics…. These are all issues that can plague a company. Ultimately, it is paramount that your brand identity coincides with what your customers think of your product or service…. but, unfortunately, this is not always the case. Brands like Ovaltine, Old Spice, Stella Artois, and Lego to name […]