Category: Strategic Planning

24 Apr 2018

Brand Voice

As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]

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24 Apr 2018

Brand Difference

Brand positioning, much like brand perception, is referring to where your brand appears in the mind of a customer. This as well, should be included in your brand strategy. Differentiation or positioning, is attempting to create a niche for your brand that separates the company from the competitors in the market. In today’s business world, […]

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11 Apr 2018

Brand Perception

Brand perception is all based off of your customers attitude toward your brand. Perception is the perceived value of your brand and you want this to be positive! Haven’t you heard the saying: the company is only as good as the customers perceive it to be?! Don’t lose sight of our previous post on Brand […]

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02 Apr 2018

Brand Strategy: Why is it important?

In the upcoming weeks, Encite International, will be posting content in a series on branding. As stated in a previous blog post, many companies reach out to local marketing agencies to assist them with their brand needs. But why? How important is brand strategy for company? Brand strategy is the guiding light behind a company, […]

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19 Mar 2018

Company Culture

Company culture is the core identity of a business. The bigger question is what all is comprised within the broad spectrum of company culture? According to various sources company vision, values, norms, systems, symbols, language, assumptions, beliefs and habits are all contributing factors. Your company’s culture is already preexisting within your organization – employees, founders, […]

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06 Feb 2018

What is Inclusive Marketing?

Inclusion – the action or state of including or being included within a group or structure. What a definition… using the word include twice! 2018 has proven to be a time that emphasizes equality and diversity. You see “the trend” all over advertisements and integrated through marketing strategies. But what exactly is inclusive marketing and […]

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20 Dec 2017

How To Tell Your Story: Strategy is key

Alright marketers, continuing on the topic of storytelling, we are going to discuss when to tell your story and topics under this such as the frequency and availability of the content. One of the most appealing benefits of storytelling is audience engagement. Unlike typical advertisements that people just want to fast-forward through or click the […]

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04 Dec 2017

Storytelling: Planning the Story

Hopefully you all had a chance to look at our last post on the subject of storytelling! We have already talked about the first step in the storytelling process, discovering your target audience or more specifically target segments. We took a quick look at The Moxy Hotel that the Marriott has recently launched across Europe. […]

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27 Nov 2017

Storytelling: What Target Audience?

Telling your brand story is almost synonymous with the success of your business. If you have yet to master the storytelling aspect of your brand you are losing major revenue boosting potential for content marketing efforts. Having a clear brand narrative could substantially increase the value of your product or service by 20x! Okay, okay… […]

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