Category: Branding

05 Dec 2024

How to Hack Meta Ads and Make the Platform Work for You

In this blog post, we’ll dive into things like the nuances of an effective ad strategy on the Meta platform.  So, how can e-commerce brands exploit all that Meta has to offer? What should their approach be?  We won’t waste any time getting to the nitty gritty.  For starters, we’d suggest taking the time to […]

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06 Nov 2024

Leveraging Social Media Marketing for SEO

More often than not, SEO and social media are thought of as two separate areas of expertise and two separate tactical conversations — and that makes sense, because there are some pretty start differences. SEO strategy focuses on making your website more easily accessible so that the people searching for related queries about your industry […]

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11 Oct 2024

Social Media Marketing Stats You Should Know

At the beginning of 2024, there were more than 5 billion estimated social media users worldwide, with an average person using 6.7 different social networks per month.  Whether your audience is made up of YouTube streamers, Pinterest curators, or X ranters, the vast network of social platforms offers unique and invaluable opportunities to connect with […]

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26 Sep 2024

Why Building a Strong Brand Strategy is the Key to Success 

A brand strategy communicates your mission, explains your vision, and clues your target audience into why they should care. That’s some pretty heavy lifting.  Let’s dive into some critical components of a successful brand strategy and how each contributes to longevity and success.  Understanding Your Target Audience The best way to get the information that […]

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13 Aug 2018

How to Do Social Media the Right Way

Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]

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07 Aug 2018

Why is Building Relationships Important?

We’ve all heard the phrase “It’s not what you know, it’s who you know.”   While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]

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25 Jul 2018

Why is Social Responsibility Important?

You’ve got a solid product, a loyal customer base, and a great sense of brand identity.   So what’s missing?   One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]

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