15 Apr 2015
SMM, Confidence Goes A Long Way

Confidence Goes a Long Way

Confidence is the key to success in almost any endeavor. Everything from sports to business requires confidence to be successful. To hit a home run, you have to have the confidence to swing the bat. To sell a product or service, you have to be confident in the product or service itself, and have the confidence in yourself to convince people they need it. Confidence cannot be manufactured; it has to be developed over time. Many marketing agencies in Denver can help clients find confidence in their brand, but even the best marketing companies in Denver cannot create it for brands—the confidence has to be there already. Everything about your company has to ooze confidence in order to inspire customers and clients to have confidence in your brand.

How do companies find their confidence? There are many ways to develop this crucial part of any business. Here are a few:

  • Pride. Owners of any business, large or small, wouldn’t have started their company if they weren’t proud of what they do or what they sell. Smart companies have clear goals and clear ways they want to present their brand to potential consumers. These values should be linked directly to what makes your product or service unique and valuable. Even the best marketing agencies in Denver can’t make your product look good if you think it’s lousy. If you need to find your confidence again, think back to when you first started the company and how you developed your brand. This should lead you to the specific aspects of your company that you are the most proud of and bring your confidence back.
  • Swagger. This is a tricky term in business, because it is easy to overdo. Many clients get turned off by a company representative who appears aloof or arrogant. However, all successful companies inspire confidence in their products and services by emanating confidence in everything they do. When you meet with clients, think about how you present yourself as well as your products or services. Creating an air of confidence comes down to presentation. Come to meetings prepared and organized, dress appropriately, look clients in the eye, and shake hands firmly. All of these small actions show that you know the value of your product or service and will help others see the value in them, too.
  • Inspiration. What inspired you to create your company? Marketing companies in Denver cannot answer this question for you. You were inspired by an opportunity in the marketplace to start your company, reconnect with that.

Confidence comes from a deep appreciation for your own products and services, as well as a sense of faith in your company and your brand. It’s easy to spot and difficult to force. If you find your confidence shaken, remember why you started your company and why your products and services are valuable. If you’re still having trouble, maybe a marketing agency in Denver can help you rebrand.



Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.