16 Dec 2015
Marketing Firms, Attract Salespeople

How to Attract the Most Talented Sales People to Your Company

It’s all about the money. The best sales professionals are motivated to make more money for your company because it means more money for them. Of course the best sales professionals love the “thrill of the sale” and many other aspects of their profession. It they didn’t, they wouldn’t be doing it and they wouldn’t be good at selling products and services. While some companies can get by without a sales staff—those that sell much of their products and services online, for instance—companies that sell their products or services in a more traditional way need specialized employees to make sales to customers on an individual basis. This is a highly sought-after skill because it’s difficult to master. No matter how quality your creative agency, if you rely on face-to-face interaction to make sales, you will need the best sales professionals you can find.

The best workers are attracted by the best offers. Think of your sales staff as an investment in the future. If you can offer the right compensation packages, you’ll get the right applicants for your sales staff. Paying your sales staff competitive salaries usually isn’t enough. To attract the best of the best you should give them plenty of opportunity for advancement and high commissions. Even with a creative, interactive agency to help you with your marketing efforts, if your sales staff isn’t motivated, your business will never reach its full market potential.

The reason your company has to invest so much in a sales staff with compensation and opportunity for more is because it’s cost-effective in the long-run and because it builds your brand in a way that an advertising agency cannot. The simple fact that replacing workers at almost every level is more expensive than retaining workers is now common knowledge. Every new hire poses a risk of costing your company if the employee doesn’t work out. To be most effective, you have to hire well the first time when you need a sales staff. Providing a competitive compensation package is crucial to saving time and resources in the future. You must also remember that you’re not hiring new personnel simply to fill a vacancy. Sales professionals are the faces of your brand. They are the first, sometimes the only, representatives of your brand that most of your customers will interact with. Skilled sales professionals who can help customers with your products are the best ambassadors your brand and company could ask for. They can help your brand identity and recognition better than an marketing agency can.

If your company relies on face-to-face sales in any way, it makes sense to invest in the best sales representatives you can find. While an ad agency can help you improve your brand awareness within your target market, a talented sales staff represents your brand every day directly to the customers most likely to buy your products and services. You’ll be able to build on their success over time and grow your business faster with a talented, motivated sales staff.



Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.