Things to Consider When Looking for a Marketing Agency to Partner With 

Picking a marketing agency to work with is a big commitment, and one you should take seriously. In today’s business landscape, competition is fierce, and having the right partner on your team can make or break your company’s ability to cut through the clutter and stand out. 

But how can you be sure you’re making the right choice? Well, we thought the best way to figure out the answer to that question was to go right to the source. We asked the decision makers we work with how they narrowed down their list, what stood out to them and why we ultimately got their business. 

Communication Style 

“Their communication style and depth of knowledge is unmatched.” – Jade Cutler, property development industry professional and social media manager 

More often than not, unfortunately, the level of responsiveness and teamwork being brought to the table is at a high at the beginning of the relationship – the “honeymoon phase” as some might say – and dwindles as time goes on. 

However, good, consistent communicators who have real experience and knowledge in marketing know that collaboration is the foundation of any great campaign. As important as it is for clients to listen to their agencies when it comes to tactical recommendations, it’s equally important for agencies to listen to their clients and to understand that they really do know what’s best when it comes to the ins-and-outs of their specific industry. 

Tailored Tactics  

“We’ve worked with so many agencies that just copy and paste concepts and strategies, ignoring the unique value of each project and client. They’re the first agency I’ve worked with that acts as a partner and invests in our value as an individual organization.” – Ken Rayment, local manufacturing association committee chair 

We cannot stress enough how important it is for an agency to be in tune with the intended audience on any given campaign – and the only real way to do that consistently is to make sure that the nuance of each client’s business comes through in the strategy. What specifically does this business or organization do? What is its main value proposition? Who are they attempting to reach? Make sure that your RFP asks specific, pointed questions that will help to weed out who might be recycling strategies from a previous project. 

Genuine Respect 

“They are unique because they genuinely care. Often, outsourcing work feels like a business transaction, but with encite, it feels personal, like a purposeful partnership that is respected and appreciated.” – Katie Vaughan, coworking space Director of Operations

Relationships are inherently personal – even business ones. As you know, the most successful relationships are based on chemistry and connection. Think about it – you wouldn’t hire someone to work for your internal team that you didn’t like on a basic level. So why would you outsource your marketing, your first impression to the public, to someone who you don’t connect with? 

There is never going to be a magic bullet when it comes to marketing success, but having a trusted agency partner that’s got your back goes a long way. If you’re interested in learning more about what it’s like to have us as that partner, we’d love to talk.