Video content is huge right now, and for good reason. According to HubSpot research, 62% of consumers have watched video content to learn about a brand or product in their research phase of the buying cycle. Why is that? It’s pretty simple, actually. Videos are visually captivating in a way that static ads can struggle […]
Picking a marketing agency to work with is a big commitment, and one you should take seriously. In today’s business landscape, competition is fierce, and having the right partner on your team can make or break your company’s ability to cut through the clutter and stand out. But how can you be sure you’re making […]
So many things can impact a potential customer’s decision to interact with your brand – everything from the opinion of a friend or a social media influencer to to a personal experience from years ago. Without even factoring in those external factors, companies also have to figure out a way to stand out from their […]
More saturation, more competition, more distractions… but also more room to grow. That’s the state of YouTube right now. Using the platform as a tool to encourage business growth is becoming increasingly viable, even though you might have thought the website’s heyday was long gone. In fact, according to a recent study, today’s consumers find […]
Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
“Content is anything that adds value to the reader’s life.” – Avinash Kaushik Ahh yes. The all-important content creation. In the marketing world, content creation is everything in social media and website marketing. You have to have great content. We’ve heard it dozens of times. But what is so important about content, and why must […]
SEO stands for “Search Engine Optimization” and is the process of increasing site visits from natural search results by improving site relevance and usability and by increasing site community reputation. Wow that was a mouthful. Basically, SEO gets you more visits by making you appear higher on search result pages. This is done through improvement […]
It’s no hyperbole that web presence has become the most vital marketing strategy for small businesses. Yet, it remains one of the most daunting projects for the untrained. There is so much to know from the myriad of coding languages to the aesthetic decisions behind website design. We are going to attempt to clear up […]
Content marketing got more complex in 2016, requiring advertising agencies to adapt quickly. Those who hopped on rising trends in 2016 were successful, and those who didn’t were left behind. 2016 was the beginning of many digital and content marketing trends that will have a big impact in 2017 as well. As we progress into […]
Facebook is a unique platform for small businesses that want to expand their reach and find new customers via their newsfeeds. With millions of people checking their Facebook accounts every day and the advent of widespread mobile use of the social media platform, marketing agencies around the world quickly scrambled to learn how to market […]