06 Dec 2008

What kind of relationship do you have with your clients?

Do your clients trust you? Would they refer  you to others? Do they take your calls every time?Think about the best relationships you have had in your life. Those friends you grew up with. The group you shared the experience of college with. Those are the most solid relationships I have in my life. Any one of those people, I would do anything for. The camaraderie between us is solid, shared and significant.Create that kind of relationship with everyone in your professional life. Three points to keep in mind to do that.

1. Be authentic- people aren’t stupid. Well, some are, but most people can tell if you are trying to pull a fast one on them.

2. Find shared interests- most everyone can find some common ground with anyone. Find those interests. Kids, hobbies, sports, movies, books, etc

3. Communicate often- every call doesn’t have to be a sales call. A quick email sharing a news article about your shared interests keeps your name in front of the prospect. Make sure you are keeping points 1 and 2 in mind when you are doing this. If you are off point, you could harm the relationship.



Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.

One comment

  1. your space is amazing!

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