New Year, new chances to screw up
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. These goals are significant and admirable, but achievable. In the advertising and marketing industry (especially here in Denver), marketing agencies have the enviable option to review other advertising agencies’ work and see successful it was (or not). Most of these opportunities are because of trends of increased transparency, but social media marketing really lets a marketing agency see what others are doing…all in real time!
So some social media marketing campaigns are very successful while others fall flat on their digital faces. Social media participants will let you know fairly quickly whether or not you are doing it right. They most definitely will let you know whether you are doing it wrong. A smart advertising agency tracks social media campaigns to see what other marketing and advertising agencies are doing for their clients. There is a great summary for 2012 of the Top 10 Social Media Fails by David Moth on Econsultancy. Mr. Moth hit the nail on the head by calling out these enormous blunders. Hopefully these companies can learn from what they did and get better. Although I don’t think Ryanair CEO Michael O’Leary (no relation) is going to change his strategy.
Check out the list here.
Adam OLeary
President, Encite Marketing
adam-oleary
Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.