Category: Market Research

13 Nov 2017

Was it Effective?

As mentioned the past few weeks, rebranding is a complex decision to understand. When pitching this often “radical” idea to a board you need to come with metrics that speak to others, money. It is imperative, after the rebranding occurs to track your target market and their reaction to the change in addition to tracking […]

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27 Apr 2017

Tracking the Effects of Change

We have been talking recently about changing a brand’s image and overall design. We’ve stressed how important perception is to success, and how a good design can make or break a business. But once we have everything updated and implemented correctly, how can we determine how well the change was received? One simple way is […]

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18 Mar 2013
Kay Jewelers-Starting to segment their messaging | Advertising Agencies Denver

Kay Jewelers-Starting to segment their messaging

Competing advertising agencies don’t always have the same opinions on strategy, tactics or creative. That is pretty common. However, some don’t see eye to eye at all. I have heard stories of marketing agencies that have been downright confrontational and abusive during the bidding process for a large account. I can understand the passion behind […]

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06 Jan 2013
Marketing Agency Denver CO | Marketing Consultant Denver | Advertising Agencies

New Year, new chances to screw up

A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. […]

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