Video content is huge right now, and for good reason. According to HubSpot research, 62% of consumers have watched video content to learn about a brand or product in their research phase of the buying cycle. Why is that? It’s pretty simple, actually. Videos are visually captivating in a way that static ads can struggle […]
Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]
We’ve all heard the phrase “It’s not what you know, it’s who you know.” While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]
As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]
“You can’t sell anything if you can’t tell anything.” – Beth Comstock Storytelling is a long and respected tradition. Stories have been humanity’s primary means of communication and education since we first learned to speak to one another. It is both art and science, and brings people together more than idle chit chat. From the […]
In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]
Want to read more great marketing content? Sign up for our newsletter which has exclusive articles! Kevin J. Ryan wrote an article on a new logo designer called Mark Maker, which uses highly complex algorithms to design a logo for your organization for free. He cited a few examples of terrible logo designs and looked […]
Ask any designer at an ad agency and they will tell you their job is critical to your business’s online success. Normally, when someone tells you that, you have to take what they say with a grain of salt. But in this case, they’re right. A good marketing agency will of course walk you through […]
Email marketing is still an excellent way to reach your target audience and build your brand. Any Denver marketing agencies can devise a way to help you write your sales emails, which can sometimes replace cold sales calls to local customers or other businesses that may need your products or services. Email marketing is a […]
Email marketing is still very much a vital part of any digital advertising campaign for most businesses today. With the option to sign up for newsletters and updates, customers can get connected to the businesses they need the most. Still, many businesses struggle to bring in customers and web traffic because of the stigma that […]