Category: Creative

13 Aug 2018

How to Do Social Media the Right Way

Throughout the last decade, the umbrella of messaging channels we call social media has developed at warp speed. In Facebook’s early days, nobody would have guessed that the time-waster of a website would become such an integral part of the way we do business in the modern world. With descendants like Twitter, Instagram and LinkedIn […]

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07 Aug 2018

Why is Building Relationships Important?

We’ve all heard the phrase “It’s not what you know, it’s who you know.”   While this idea might be underselling how important it is to be well-versed on what exactly your company offers and what helps you stand out from the competition, it accurately describes just how important having a strong professional network can […]

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24 Apr 2018

Brand Voice

As we continue on this brand strategy series, our next topic is brand voice. All brands have a voice… even if you may not be aware of it. No, it doesn’t mean a sound effect, a song, or anything that necessarily has to do with audio. It’s all about the tone of your brand communications […]

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27 May 2017

What is Your Story and Why Does It Matter?

“You can’t sell anything if you can’t tell anything.” – Beth Comstock Storytelling is a long and respected tradition. Stories have been humanity’s primary means of communication and education since we first learned to speak to one another. It is both art and science, and brings people together more than idle chit chat. From the […]

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06 Apr 2017

Designing your company’s image

In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]

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01 Apr 2016
Strategic Planning, Strategic Marketing, Hire a Marketing Agency

Three Reasons Why Hiring a Marketing Agency is Better Than Hiring a Marketing Manager

This is a really long title for a reason: The world needs to know that hiring a marketing agency is better than hiring a marketing manager in-house. It may seem like having a marketing manager for your business will be more efficient than hiring an outside marketing agency, but actually the opposite is true. If […]

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