Inspirational creative work
As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course of dealing with our small business clientele, we see a disturbing trend becoming more and more common: lack of attention to a business’ brand.
Call your current marketing agency today and they will tell you how important your visual identity is to the success of your business. If they don’t, you need to change advertising agencies! Most companies don’t get very creative with their visual identity and play it safe, but creativity into your identity can really set your firm apart from all the other competitors in your space.
There are some really great marketing agencies here in Denver that do really great work, but finding one is quite difficult. Uncovering their creative chops can be even more of a challenge.
I ran across this great blog post from designer Chris Spooner and he put together some really inspirational design systems. So before you start to choose an advertising or creative agency, do a bit of homework to make sure their work is original, imaginative and inspirational. That creativity will convey that message along to your audience.
adam-oleary
Adam is a graduate of Colorado State University (bachelor’s degree in marketing), and he has experience on both the client and agency side of the marketing world. These experiences led him to come up with a unique, more efficient business model, which he’s incorporated into Encite Marketing. Adam sets the strategic direction for all Encite projects, developing integrated marketing campaigns that bring results. He takes a consultative approach with clients, educating them about how the process works, and keeping them in the loop about end goals, steps, and tasks.