Inspirational creative work
As a marketing and advertising agency, we here at Encite see the value in a cohesive and coherent visual identity and branding system. A branding system is the foundation of the message you are communicating to your audience, how well they are receiving that message and whether they are responding to it. Over the course of dealing with our small business clientele, we see a disturbing trend becoming more and more common: lack of attention to a business’ brand.
Call your current marketing agency today and they will tell you how important your visual identity is to the success of your business. If they don’t, you need to change advertising agencies! Most companies don’t get very creative with their visual identity and play it safe, but creativity into your identity can really set your firm apart from all the other competitors in your space.
There are some really great marketing agencies here in Denver that do really great work, but finding one is quite difficult. Uncovering their creative chops can be even more of a challenge.
I ran across this great blog post from designer Chris Spooner and he put together some really inspirational design systems. So before you start to choose an advertising or creative agency, do a bit of homework to make sure their work is original, imaginative and inspirational. That creativity will convey that message along to your audience.