27 Nov 2023

Marketing Trends to Look for in 2024 

As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry. 

New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are just some of the things we anticipate having an effect on us in the next calendar year. But that’s just the beginning. 

We’re excited to bring you our list of predictions for marketing trends in 2024, and, more importantly, how you can leverage them. 

Precise Personalization 

People expect a lot out of brands these days. And, more than almost anything, they want their needs to be met in an increasingly less generic way. In an ideal world, each experience and each interaction would be unique and tailored to the exact person you want to reach. Of course, this isn’t quite possible just yet – at least, not on a large scale. But the recent acceptance of AI and its applications could lead to insights that can inform more personalized content. 

Interactivity and Experiences 

It seems like marketers are gamifying as many things as possible right now – polls on social media, augmented reality and VR headsets that put users directly into the story brands are trying to tell. Those that can successfully create memorable content in this vein are the ones that will be a blue to stand out against this new backdrop of clutter. 

Influencers (Fun-Sized!) 

We’re not talking accounts with half a million followers anymore. Smaller, more engaged fanbases have made niche influencers a largely untapped resource for brands with slightly smaller budgets and more specialized offerings. The sense of authenticity that comes from knowing who your audience engages with online and successfully tapping into that knowledge is a commodity that nobody is putting enough emphasis on. 

Video… Yes, Again

Yes, we’ve mentioned this in a previous predictions list. And yes, we’re probably one of about a million people bringing it up again this year. But for good reason. Each year, we see video become more and more dominant as the way to gain and keep an audience’s attention. Understanding how to utilize the creative tool that video is can help you reach your consumers on a deeper, more memorable level. 

2024 Outlook 

As always, staying competitive in the new year means keeping up with trends and integrating new strategies that can help you reach your target audience in ways that might not have been possible in the previous one. Start preparing now, and you’ll be ahead of the curve when most people are just giving up on the resolutions. 


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