New Year, new chances to screw up
A New Year is upon us, which gives us time to reflect on what we did well in 2012, what we did wrong and how we are going to improve in 2013. At Encite, we have put together a strategy of the goals we want to accomplish and the tactics needed to accomplish those goals. These goals are significant and admirable, but achievable. In the advertising and marketing industry (especially here in Denver), marketing agencies have the enviable option to review other advertising agencies’ work and see successful it was (or not). Most of these opportunities are because of trends of increased transparency, but social media marketing really lets a marketing agency see what others are doing…all in real time!
So some social media marketing campaigns are very successful while others fall flat on their digital faces. Social media participants will let you know fairly quickly whether or not you are doing it right. They most definitely will let you know whether you are doing it wrong. A smart advertising agency tracks social media campaigns to see what other marketing and advertising agencies are doing for their clients. There is a great summary for 2012 of the Top 10 Social Media Fails by David Moth on Econsultancy. Mr. Moth hit the nail on the head by calling out these enormous blunders. Hopefully these companies can learn from what they did and get better. Although I don’t think Ryanair CEO Michael O’Leary (no relation) is going to change his strategy.
Check out the list here.
President, Encite Marketing