The many lists of improvement
Whenever a new year starts, there is an influx of self-improvement articles, commentaries and lists. We here at Encite have been guilty of this although we can see some value in it. So we are going to provide one here today!
In marketing and advertising, improvement is the key to successful initiatives, campaigns and programs. Any good advertising agency has an evaluation portion of their strategy to correct, fine-tune and tweak any marketing campaign to produce better results. Advertising agencies across the country (and the world, for that matter), promote their own businesses based on the fact they can achieve results for a client. Otherwise, why would they be valuable to their client base?
One topic I don’t think companies focus very much on is how to improve their brand. I have written and spoken to so many about how important a company’s brand is, but I still see so many of our clients here in Denver still neglecting them. I solid brand can make the promotion of your business so much easier for you. Brand awareness, retention, identity, etc all contribute to grabbing a consumers’ attention which is key to getting the marketing message across effectively. An established brand makes the promotion portion of a campaign easier on a company’s marketing agency, thus saving money!
So in the spirit of the many lists of self-improvement, we found a great one by the Young Entrepreneur Council, a nonprofit group comprised of the best up and coming entrepreneurs in the country. This is an invite only organization and the list was comprised of members’ responses to a survey.
Check it out here.