How to Hack Meta Ads and Make the Platform Work for You

In this blog post, we’ll dive into things like the nuances of an effective ad strategy on the Meta platform. 

So, how can e-commerce brands exploit all that Meta has to offer? What should their approach be? 

We won’t waste any time getting to the nitty gritty. 

For starters, we’d suggest taking the time to go into your audience data and pick it apart piece by piece. The more customized our messages can be to each individual target, the more likely they are to stick. Of course, we’ll never be able to make every single ad that we produce unique – but we can take advantage of the data we already have on our targets, create “lookalike” audiences that will reach the people who have the most in common with those we already know are interested. 

It’s important to remember that your customer’s journey is one with many different stops along the way, too. The segmented sales funnel needs different lead magnets at different points down the line. At the very beginning of the journey, page views are a great metric to track – as you get further along, you’re looking to turn views into conversions more aggressively. 

The same principle stands for what type of content will gain the most traction where. Meta’s multi-platform presence across extremely high-visibility apps like WhatsApp, Instagram and Facebook means you have a serious amount of flexibility in terms of here – for instance, a static ad might have more traction on Facebook, while a video-based piece of content might do better on Instagram. 

One of the biggest mistakes you can make is neglecting the all too important testing phase. Especially when we’re talking about visual creative, it’s essential to vet multiple ideas. Different ad formats and design choices can seriously impact user engagement rates. We recommend that you run tests on your ad settings frequently if lead generation is truly a top priority. Because the online ad environment is always changing, it’s important to stay on top of what you’re running so that you can continue making the small changes that drive results. 

Speaking of changing environments, we would be remiss if we didn’t even mention AI as a potential factor in your ad strategy. However, we’d tell you to proceed with caution. AI can be a great tool when you’re narrowing down your audiences and targeting, but when it comes to creative, it’s generally best to steer clear. As preachers of brand consistency, we can’t advise putting your visual assets into the hands of a technology that can’t guarantee consistency and congruency. 

The good news is, we’re experts at consistency and congruency. And, we have experience powering Meta Ad campaigns for our clients that reach the people they’re interested in. Learn more about working with us here.