How Graphic Design and SEO Work Together
SEO is something we’ve talked about a lot recently, and for good reason. It’s how people find your website, where they’ll ultimately learn more about you and decide whether or not they want to take that engagement to the next level.
A big part of whether or not they’ll stick around has to do with how you present yourself from a visual standpoint. Bad design does more than leave a bad taste in your mouth, it has the potential to read as unprofessional and amateur.
A well-designed website that also happens to be optimized for search engines, on the other hand, can both draw people in and make them stay.
Why SEO is Important
Using tactics like keywords and backlinks, and by following established guidelines for best practices you can rank higher on search engines like Google that potential customers use to make their buying decisions. SEO helps with things like audience targeting and bringing in more site visitors.
Why Graphic Design is Important
Think of web design as your digital first impression. Web design that is done well can both guide site visitors through important web pages in the sequence that makes the most sense for your sales funnel and leave a good impression about your brand and its perceived personality. A lot of the time, people associate design with aesthetics. While that’s true, it’s also about facilitating functionality for your users.
How They Work Together
When graphic design and SEO come together, the online experience you are offering your customer base is elevated. That generally starts with keyword research and site architecture, and leads into UX-driven design concepts. Once your site is both navigable and well-designed, you can start focusing on high-quality content with visual appeal that will keep your audience engaged.
Our Tips
- Optimize Image Sizes
Using tools to compress large, high-resolution images without compromising quality can keep your site running quickly and efficiently.
- SEO-Friendly Headings & Fonts
Keep readability top of mind when you’re choosing what fonts you’re going to use to communicate your message on your website. Make sure that all your pages are well organized, and that copy is easy to engage with without too much visual confusion.
- Descriptive Alt Text for Images
Writing clear descriptions for images used on your site can help with accessibility and understanding. Search engines have to consume the information on your website just like human visitors do, and they don’t understand visual cues like we do. That’s why alt text is such an important aspect of a successful SEO strategy.
At encite branding + marketing + creative, we are passionate about bringing SEO and design together to create high-performing, well-designed platforms to promote our clients’ messaging.
Reach out to us today so we can get started on elevating your website presence.
sophie-mann
I’m Sophie Mann, and I work at encite branding + marketing + creative as Vice President of Strategy. My job entails a continuous study of business, marketing, data and culture, all in the name of driving strategy forward. I’m passionate about helping brands resonate more strongly with their consumers and communicate with their ideal clients. I’m also a proud graduate of the University of Kansas - Rock Chalk!