Leveraging Social Media Marketing for SEO

More often than not, SEO and social media are thought of as two separate areas of expertise and two separate tactical conversations — and that makes sense, because there are some pretty start differences.

SEO strategy focuses on making your website more easily accessible so that the people searching for related queries about your industry are directed towards you before your competition. Social media management, on the other hand, relates to organic posts on networks like Facebook or Instagram.

But while social media marketing might not go with SEO the same way that peanut butter goes with jelly, they do compliment each other pretty well if you know how to combine them correctly. Here’s how any marketer can streamline and integrate their efforts on both of these fronts:

Increased Visibility Over Time
When you share your content on your social media channels, you are (hopefully) increasing your traffic and driving more and more people to your website. By creating high-quality, engaging content and sharing it with loyal followers, you can create an online community that has a genuine interest in you and what you have to sell. Another way to look at that follower list is a built-in, cost-free salesforce at your fingertips.

High-Quality Backlinks
Backlinks, or links from other websites that ultimately point users to your own site, are most search engine’s main quality assurance factor when it comes to determining whether or not your content is accurate and reliable enough to rank highly. Because of this, higher-quality backlinks can immediately boost your SEO rankings and general online reputation.

Signs of Social Impact
The likes and comments you get on your posts aren’t just vanity points, they’re one of the easiest ways to improve your SEO rankings and online buzz all in one go. This isn’t just an abstract correlation we’re talking about here either, there is a direct link between the number of likes you receive and your SEO rankings.

When combined effectively, social media SEO allows you to optimize your online profiles to better attract the right potential customers that might find you through search. And according to a recent Forbes article on how brands can win on social media in 2025 , “It’s become a critical arena where brands can build — or lose — customer loyalty.”

When you integrate social media into your SEO strategy, you are doing two things at once – broadening your digital reach and enriching your established customer base’s online experience with your brand.

Connect with us via our website or one of our many social platforms and see how we can help elevate your SEO strategy.