OUR BLOG

11 Oct 2024

Social Media Marketing Stats You Should Know

At the beginning of 2024, there were more than 5 billion estimated social media users worldwide, with an average person using 6.7 different social networks per month. 

Whether your audience is made up of YouTube streamers, Pinterest curators, or X ranters, the vast network of social platforms offers unique and invaluable opportunities to connect with your audience and reach new targets. We’ve compiled a list here of some of the most need-to-know social media stats that help us to inform the social media marketing campaigns we implement for our clients. 

If you want to improve impressions and grow your follower list, keep reading. 

Social media usage 

Sure, most people have a presence on at least a few social networks. But are they regular users? These statistics gave us insights into how plugged in people really are. 

  • The amount of time internet users were spending on social media declined slightly from last year to just over 140 minutes per day. 
  • On the flip side of that, the number of worldwide social media users grew by 320 million people from January of 2023 to January of 2024. 

These statistics indicate a huge opportunity with an obvious hurdle. Marketers have 320 million more potential people they can interact with, but they have to do a better job at finding a way to keep eyeballs where they want them. 

Facebook-specific statistics 

As with all of the major platforms, whether or not you should focus your advertising budget towards Facebook ads is a call that can really only be informed by your user base and their scrolling habits. But, the fact remains, it’s still one of the biggest players in social media marketing. Here’s what you need to know: 

Instagram-specific statistics 

Here’s what you need to know about the up-and-coming star of the social media marketing world: 

LinkedIn-specific stats 

LinkedIn has its niche, and it works — we describe it to clients as the networking event of social media platforms. Here are some statics you should know: 

X-specific stats 

Here are the Twitter (sorry, force of habit) specifics you need to know — if you have the patience to wade through the political memes. 

YouTube-specific stats 

YouTube has been scrambling to keep up with new platforms like TikTok, which means there have been some significant changes to their business model. Here’s the latest: 

Using these statistics to fine-tune your strategy 

Maybe you’re not using all of the networks we mentioned above, and one seems like it might be the sweet spot you’ve been searching for. Maybe you feel good about what you’re doing, but you want to put even more time and money into building out a strategy that works for you. Let us show you the value your social has to offerLet us show you the value your social has to offer.

Having an ad agency partner that can help you with everything from brand awareness to creative production and everything in between. 

Start the conversation today.

sophie-mann

I’m Sophie Mann, and I work at encite branding + marketing + creative as Vice President of Strategy. My job entails a continuous study of business, marketing, data and culture, all in the name of driving strategy forward. I’m passionate about helping brands resonate more strongly with their consumers and communicate with their ideal clients. I’m also a proud graduate of the University of Kansas - Rock Chalk!

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