Social Media Marketing Stats You Should Know

At the beginning of 2024, there were more than 5 billion estimated social media users worldwide, with an average person using 6.7 different social networks per month. 

Whether your audience is made up of YouTube streamers, Pinterest curators, or X ranters, the vast network of social platforms offers unique and invaluable opportunities to connect with your audience and reach new targets. We’ve compiled a list here of some of the most need-to-know social media stats that help us to inform the social media marketing campaigns we implement for our clients. 

If you want to improve impressions and grow your follower list, keep reading. 

Social media usage 

Sure, most people have a presence on at least a few social networks. But are they regular users? These statistics gave us insights into how plugged in people really are. 

• The amount of time internet users were spending on social media declined slightly from last year to just over 140 minutes per day. 
• On the flip side of that, the number of worldwide social media users grew by 320 million people from January of 2023 to January of 2024. 

These statistics indicate a huge opportunity with an obvious hurdle. Marketers have 320 million more potential people they can interact with, but they have to do a better job at finding a way to keep eyeballs where they want them. 

Facebook-specific statistics 

As with all of the major platforms, whether or not you should focus your advertising budget towards Facebook ads is a call that can really only be informed by your user base and their scrolling habits. But, the fact remains, it’s still one of the biggest players in social media marketing. Here’s what you need to know: 

• Facebook is the most-used marketing platform, with Instagram not too far behind. 
• The average American spends 31 minutes scrolling through the platform each day. 
• Nearly a quarter of the Facebook users in the US are between the ages of 25-34. 

Instagram-specific statistics 

Here’s what you need to know about the up-and-coming star of the social media marketing world: 

• Compared to Facebook’s quarter share, 27.4% of Instagram users are between 25-34 years old. 
• While it might be in second place in terms of use, it ties Facebook for highest ROI. 
• Instagram’s video feature, Reels, generates more likes but fewer comments than their static counterparts. 

LinkedIn-specific stats 

LinkedIn has its niche, and it works — we describe it to clients as the networking event of social media platforms. Here are some statics you should know: 

• In total, there are more than 1 billion members representing 200 countries. 
• LinkedIn’s dominant market share is in the US, with nearly 215 million users. 
• A huge 60% of their worldwide users are between the ages of 25-34, far exceeding the perception that most people have of the platform catering more to older audiences. 

X-specific stats 

Here are the Twitter (sorry, force of habit) specifics you need to know — if you have the patience to wade through the political memes. 

• 53% of X users are there for the news and the news alone. 
• 33% of users say they are planning to spend less time on the platform by the end of the year. 

YouTube-specific stats 

YouTube has been scrambling to keep up with new platforms like TikTok, which means there have been some significant changes to their business model. Here’s the latest: 

• YouTube Shorts now has 2 billion active monthly users. 
• YouTube users spend an average of more than 28 hours on the mobile app each month. 

Using these statistics to fine-tune your strategy 

Maybe you’re not using all of the networks we mentioned above, and one seems like it might be the sweet spot you’ve been searching for. Maybe you feel good about what you’re doing, but you want to put even more time and money into building out a strategy that works for you. Let us show you the value your social has to offerLet us show you the value your social has to offer.

Having an ad agency partner that can help you with everything from brand awareness to creative production and everything in between. 

Start the conversation today.