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December 5, 2024In this blog post, we’ll dive into things like the nuances of an effective ad strategy on the Meta platform. So, how can e-commerce brands exploit all that Meta has to offer? What should their approach be? We won’t waste any time getting to the nitty gritty. For starters, we’d suggest taking... -
November 18, 2024SEO is something we’ve talked about a lot recently, and for good reason. It’s how people find your website, where they’ll ultimately learn more about you and decide whether or not they want to take that engagement to the next level. A big part of whether or not they’ll stick...
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November 6, 2024More often than not, SEO and social media are thought of as two separate areas of expertise and two separate tactical conversations — and that makes sense, because there are some pretty start differences. SEO strategy focuses on making your website more easily accessible so that the people searching for...
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October 23, 2024Bring in more leads and see the kind of campaign ROI you’ve been chasing with some of our PPC pro tips. Of course, when we say “more leads”, we really mean, “more of the right kind of leads”. The right PPC strategy can do a lot of things - help you...
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October 11, 2024At the beginning of 2024, there were more than 5 billion estimated social media users worldwide, with an average person using 6.7 different social networks per month. Whether your audience is made up of YouTube streamers, Pinterest curators, or X ranters, the vast network of social platforms offers unique and...
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September 26, 2024A brand strategy communicates your mission, explains your vision, and clues your target audience into why they should care. That’s some pretty heavy lifting. Let’s dive into some critical components of a successful brand strategy and how each contributes to longevity and success. Understanding Your Target Audience The best way to...
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September 6, 2024Video content is huge right now, and for good reason. According to HubSpot research, 62% of consumers have watched video content to learn about a brand or product in their research phase of the buying cycle. Why is that? It’s pretty simple, actually. Videos are visually captivating in a way that...
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August 22, 2024Picking a marketing agency to work with is a big commitment, and one you should take seriously. In today’s business landscape, competition is fierce, and having the right partner on your team can make or break your company’s ability to cut through the clutter and stand out. But how can...
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August 9, 2024So many things can impact a potential customer’s decision to interact with your brand - everything from the opinion of a friend or a social media influencer to to a personal experience from years ago. Without even factoring in those external factors, companies also have to figure out a way...
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July 26, 2024More saturation, more competition, more distractions… but also more room to grow. That’s the state of YouTube right now. Using the platform as a tool to encourage business growth is becoming increasingly viable, even though you might have thought the website’s heyday was long gone. In fact, according to a...
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July 2, 2024Artificial intelligence, changing methods of customer interaction, ad fatigue, and an endless list of other factors make up the current state of the union in the advertising industry. It’s full of both unique challenges and exciting opportunities, but one thing is for sure: things have changed, and it’s time...
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June 11, 2024In 2023, generative AI took off in a way that would have been completely unpredictable just a few years prior. Since then, AI, or at least the conversation around its uses and applications, seems to be virtually inescapable. It’s been integrated into thousands of tools used by businesses and organizations...
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May 22, 2024At the time we’re writing this blog post, the Denver Nuggets play the Minnesota Timberwolves tonight in Game 3 of the Western Conference Semifinals. Currently, Minnesota leads the series 2-0. Despite the rocky start, this season’s playoff run (and the general success of the franchise over the past few years)...
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May 10, 2024There’s a lot that goes into making sure that your brand is more than just a balance sheet. Sure, there are internal conversations with your employees and updated communications plans that accurately reflect who you are and what you do, but all of these things should be driven by...
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May 7, 2024The Danielson Group, a group of consultants based in Chicago, IL, committed to realizing the potential for the proprietary Framework For Teaching (FFT) since it was first published in 1996, has hired encite as part of an updated marketing push in 2024. The deliverables will include brand messaging designed to...
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April 9, 2024There’s no way to get around it: the importance of ranking high on search engine results pages isn’t going anywhere for SEO awareness. And, to be successful at it, you need a strategy. SEO tactics like keyword research, site architecture, and quality content all play an essential role in differentiating...
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March 29, 2024As Women’s History Month comes to a close, we thought we should take the time to discuss why it exists in the first place. According to History.com, “the actual celebration of Women’s History Month grew out of a weeklong celebration of women’s contributions to culture, history and society organized by...
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March 18, 2024Once your brand hits a certain peak point, you’ll need some help if you want growth to remain sustainable. Now, the question is, what kind of help? It’s a question we’ve been asked many times, across many different conference tables and Zoom meetings and in conversation with potential clients of...
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March 4, 2024When done well, websites can convey a wide breadth of information to all of your relevant audiences, all from the same place. For this reason, your website will be the primary point of communication between your brand and the people you’re trying to reach. Even when compared to email, social...
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February 26, 2024For all of the advantages and opportunities that technical colleges and trade schools provide to students looking for a way to jump start their careers while paying less in tuition and fees, there’s certainly a disproportionate amount of stigma out there that seems to suggest that affordability equals low-quality...
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February 8, 2024Our social media marketing manager, Ali, shares insights from her first six months at encite. She talks social media strategies, helping with content creation, PPC and more. Hi, fellow advertising professionals, industry nerds, and whoever else spends their time reading agency blog posts! I’m Ali, a 2023 Masters graduate from...
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January 2, 2024It’s a new year, so let’s dive in to how we can make the most of it together. Having an effective marketing strategy is the cornerstone of business success in today’s marketplace. That strategy can be based in traditional tactics, have a focus on digital marketing, or be an...
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December 8, 2023Has Threads replaced Twitter? Or, in the interest of accuracy, X (we’re rolling our eyes, if you couldn’t tell), when it comes to its potential lifespan as a viable social media channel? Meta’s answer to X (formerly Twitter) is Threads, a relatively new app with a largely stagnant active user...
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December 5, 2023Celebration and festive cheer are in the air, and so are some of the most lucrative marketing opportunities you’ll have all year. If you want to make the most of this window of opportunity, you’ll need an effective, targeted digital marketing strategy. 1. Start as early as you can If you...
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November 27, 2023As we enter into the holiday season and start to look ahead to 2024, we can’t help but anticipate the trends and tools that will continue to redefine successful customer engagement across the industry. New technologies, an always-expanding digital landscape to explore, and large shifts in consumer behavior trends are...
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November 14, 2023In this blog post, we’ve outlined some tips as well as common mistakes that people make when first navigating the world of Google Ads. When done correctly, the platform can help to increase visibility and skyrocket sales. Here’s how to leverage it successfully: Google Ads is a crucial tool that...
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October 23, 2023The Essentials of Modern Digital Marketing The digital world is constantly changing, meaning that marketers need to constantly be adapting. There are of course some tried and true marketing strategies that still stand up to the test of time, but print ads aren’t all that’s paying the bills for advertising...
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September 20, 2023Some brands become defined by their flagship products or most popular service offerings. For instance, the list of products that fall under the Coca-Cola umbrella is huge - but nobody immediately thinks of Dasani water or Minute Maid juice when they think of the brand as a whole. And while...
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August 15, 2023A personalized public relations strategy is an under appreciated key to business success. While most of us might immediately think of PR as a concept most closely associated with the rich and famous, companies (both large and small) can benefit greatly from a business standpoint when a public relations strategy...
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August 3, 2023We’ve all heard the saying “If it ain’t broke, don’t fix it.” Well, we couldn’t disagree more. Sometimes, a brand needs to be refreshed. Before you jump to the defense of your own company who has been holding on to your original branding, it’s important to realize that there is a...
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July 19, 2023Advertising agency encite hit the ground running in 2023 - we’ve secured several new accounts in the first six months of the year, and we’re excited about all of them. Our competition across all of our geographic markets is steep, and we’re happy with the growth we’ve experienced in...
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June 9, 2023Our team here at encite branding + marketing + creative is proud to share some exciting news with you: we recently took home a gold award for our work with Rocky Mountain Wireline Service at The Fourteener Awards! For those of you who aren’t familiar with The Fourteeners, it is...
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April 27, 2023Email marketing can be a tricky game to play, but if done well, businesses of any size can leverage it to attract new customers, reconnect with existing ones, and maximize their ROI. As of last year, an average direct mail campaign cost somewhere between $0.30 and $3.00 per mail piece,...
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April 11, 2023A Marketing Agency Take: Streaming TV like Netflix, HBO, Hulu and the like offers advertisers a new in with a younger audience. The targeting is more precise, and the pool of streaming-exclusive viewers is only growing - there will be more than 80 million cord-cutting US households by 2026. In this...
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March 10, 2023The Manifest Recognizes encite branding + marketing + creative as one of the Most Reviewed Advertising Agencies in Chicago The encite branding + marketing + creative team is proud to announce that we’ve been recently named one of the most-reviewed advertising agencies in Chicago! We are excited to share and...
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March 6, 2023We give a lot of advice on this blog, from social media to SEO and everything in between. But something we don’t talk about enough is what not to do. Because here at encite we’re determined to provide you with the most valuable content and help you to take...
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February 8, 2023The Ad Agency Take: Barnes & Noble has long been known as one of the corporate giants threatening mom and pop book shops, but with the rise of Amazon, Barnes & Noble has had to rethink their brand strategy to try to compete with the new market leader and...
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January 5, 2023As marketers, we are no stranger to setting and executing goals for our clients and companies, but why is it so hard to do the same thing in our personal lives, like when it comes to New Year's Resolutions? What if we applied those same strategies we use for...
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December 27, 2022If you haven’t already heard, AI Art is taking the art world by storm, leading many to consider the consequences that such a program could incur on artists. As marketers, we also have a stake in the development and usage of these AI technologies, especially those of us that...
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November 8, 2022Social media has proven itself time and time again as one of the most powerful facilitators of the way that we communicate. Whether that’s with friends and family, our larger community, or - in a business sense - to potential customers, it’s more likely than not that at a...
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November 1, 2022For the longest time, books have been a fundamental part of our lives. From records of history, to teachings of ideas and skills, all the way to escaping our world in favor of exploring new worlds; books are crafted with enough creativity and knowledge to deem them essential, but...
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October 26, 2022Best Practices for Trade Shows Trade show participation might have dwindled for the past two years, but it’s on the rise once again. Making a good pitch at a trade show can help you to attract and inform members of your target audience both in person and in real time. We’ve...
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October 3, 2022For every great logo, there a thousand bad ones - and it’s generally pretty easy to tell when something was rushed compared to something that was based in strategic thinking. If you’re just starting out and worried that you don’t have the ability to invest in a quality logo, try...
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August 15, 2022The encite team has continuously evolved and expanded over the past few years. Our latest addition is Elaina Rollins, our new marketing intern. Elaina will support us from the inside in terms of administrative tasks, day-to-day operations of our social media marketing efforts, and email management. “Elaina has been a...
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June 23, 2022The explosive popularity of cloud-based solutions to sales and business operations over the past few years is undeniable. According to PRNewswire, the global SaaS market size is expected to increase by $99.99 billion by 2025. Safe to say, it’s a good time to be in this business. SalesForce takes up a...
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May 27, 2022At encite branding + marketing + creative, we provide SMEs with full-service marketing and advertising solutions to help them achieve successful results. We’re an experienced team of marketers that employ a variety of modern techniques and technologies to deliver powerful branding and creative outcomes. Today, we’re excited to announce...
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May 17, 2022There are thousands of tactics that you can employ in your eCommerce strategy. But which of them are worth your time? Structuring your eCommerce strategy - from the functionality of the website itself to the way you do business - is a building block for any successful brand. Let’s dive...
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March 29, 2022Honestly, great doesn’t even begin to cut it. encite is an amazing place to work where achievements are celebrated, creativity is encouraged, and marketing muscles are flexed. We recently surveyed some of the employees at our (constantly growing and expanding) agency to find out what makes our workplace work. #1 Shared...
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February 15, 2022The journey that potential customers take on their way to a purchase is what we like to refer to as the sales funnel. The problem is, while most businesses employ some sort of funnel, they’re rarely managed well. Things come up, appointments are missed, and lead lists are left...
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December 22, 2021Regardless of what products or services you offer, it’s important to make sure that when you’re speaking to your audience of potential prospects, you’re coming to them with content that is applicable, engaging and timely. Now that things are starting to slow down a bit fo the holiday season, it...
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November 22, 2021Let’s start with the basics. What are Google Ads? Google Ads is Google’s online advertising program that allows users to create ads that are designed to reach the specific audiences their products and services are targeted towards. Of course, there are many, many different advertising mediums, all with their own set...
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August 26, 2021Clutch Recognizes encite branding + marketing + creative as one of the Best Advertising Agency in Colorado "encite branding + marketing + creative is a full-service boutique marketing and advertising agency. Today, we are looking to celebrate an incredible milestone for our company as Clutch names us as one of...
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