Month: October 2012

26 Oct 2012
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You got the “likes”, now what?

Social Media management is a phrase becoming more and more prevalent in our everyday vocabulary. Well at least in Encite’s vocabulary. Marketing and advertising agencies continue to see these projects on a regular basis. I know we have several clients that we manage their social media channels for. One in particular is Supper Solutions (SS), […]

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19 Oct 2012
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Brand Evolution

I really enjoy working directly with Encite’s small business clients. They are innovative, driven and hard working business people with a passion for their companies, industry and customers. My role as president of an advertising and marketing agency sometimes requires me to be in confrontational situations or have uncomfortable conversations. This is the nature of […]

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12 Oct 2012
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You think you have it hard, try being a sports marketer

The fall sports season is upon us. College football is in full swing, professional football has already had a few headlines, and European soccer has produced the leaders of the league. All we need now is for the National Hockey League to get their stuff together, hammer out a deal, and get the season underway. […]

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05 Oct 2012
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Struggling with creative

During the course of running a marketing and  advertising agency, I have worked on the design and layout of hundreds, if not thousands, of creative projects including print, direct mail, corporate identity, website & online and public relations. It is hard not to have a personal investment in the artwork that we produce here at […]

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