Month: November 2015

30 Nov 2015
Inbound Marketing Strategy, Strategic Planning

Five Keys to Building an Effective Marketing Strategy

You know that the keys to marketing success revolve around defining your target audience, your competition, and your brand, but how do you develop that winning strategy?  Small businesses that don’t develop an effective marketing strategy are using their marketing budget ineffectively. Advertising agencies will attempt to build a marketing plan for you, their customer, […]

Continue Reading
23 Nov 2015
Social Media Marketing, Integrated Advertising

Three Ways to Use Social Media to Promote Your Business

Advertising companies constantly urge their clients to not only produce compelling online content for their customers, they also help them promote that content on social media. On average, online users spend about 25% of their online time on social media. It can be extremely effective for driving traffic to your site and generating sales leads […]

Continue Reading