Month: September 2012

28 Sep 2012
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Marketing an international program in the U.S.

I am involved in several business, trade and networking groups here in Denver. They vary from government groups to alumni associations to charity organizations. I am active in these groups for a variety of reasons, but they ultimately help me acquire business for my marketing and advertising agency. One of the groups that is close […]

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21 Sep 2012
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Improving Ideas Through Trial By Fire

Attending after hours networking events, alumni affairs and interesting seminars are just one strategy owners and employees of a marketing and advertising agency such as mine might implement to foster new business, expand our network or drink beer. Fortunately for me, the owner of American Databank (a former employer of mine) invited me to a […]

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14 Sep 2012
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Social Media for B2B companies?

So are Facebook and Twitter a forum for people to post pictures of them doing foolish things or showing what they had for dinner? Is it a sales platform for Coke and Comcast to engage consumers? Can B2B companies use them as part of their marketing mix? The answer is yes to all these questions, […]

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07 Sep 2012
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Strategic Marketing Confusion

Starting a small business is an enormous task. From registration to hiring to inventory, owners are tasked with a lot of work. Then an owner has to start to think of how to promote their business. How do I get people in the door or to my site? The Internet is full of websites that […]

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