Month: July 2018

25 Jul 2018

Why is Social Responsibility Important?

You’ve got a solid product, a loyal customer base, and a great sense of brand identity.   So what’s missing?   One of the most overlooked aspects of a successful business plan is corporate social responsibility. Giving back to the community can not only positively impact society, but improve the public image of your company, […]

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20 Jul 2018

Best Netflix Shows to Binge After a Long Work Week

In desperate need of some couch time this weekend? We feel ya. Turn your brain off and enjoy some of our favorite binge-able series available to stream on Netflix right now.   Mad Men Okay, this might be a biased choice. Mad Men is a romanticized depiction of what it was like to work in […]

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19 Jul 2018

Marketing Misjudgments 101

If you’ve kept up with the news lately, you may have noticed some otherwise successful companies getting themselves into hot water with consumers.   Last week, Build-A-Bear’s one-day “Pay Your Age” sales promotion created chaos in malls across America, causing local authorities to intervene in some cases. While the idea sounded great on paper, stores […]

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