Month: April 2017

27 Apr 2017

Tracking the Effects of Change

We have been talking recently about changing a brand’s image and overall design. We’ve stressed how important perception is to success, and how a good design can make or break a business. But once we have everything updated and implemented correctly, how can we determine how well the change was received? One simple way is […]

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06 Apr 2017

Designing your company’s image

In few words, the image of a company can be described as the company’s face, its impression on the audience, or the most recognizable features associated with the company. A lot can be said about the concept of image, but we can try to whittle it down to just two major categories. The visual representations […]

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